About Nick's
Nick's (N!CK'S) is a Swedish better-for-you food brand founded in 2017 offering sugar-free, gluten-free, and palm-oil-free snacks including ice cream, chocolate bars, protein bars, and confectionery. The company, operated by Luthman Backlund Foods, targets health-conscious consumers who want indulgent snacks without compromise, and sells products across 16+ markets including Sweden, the US, and across Europe.
Company details
Funding
Total raised
$160M
Last stage
Series C
Investors
Founders
Niclas Luthman
Swedish mechanical engineer diagnosed as pre-diabetic in 2014, which led him to start LUB Foods (Luthman Backlund Foods) and create the Nick's brand of better-for-you snacks and ice cream.
LinkedIn
Carl Bäcklund
Co-founded LUB Foods (Luthman Backlund Foods) in Sweden alongside Niclas Luthman, serving as CEO of Nick's.
LinkedInFilip Naenfeldt
Co-founder of Nick's, involved in the brand's growth and sales operations in Sweden.
What happens next.
No applications, no recruiter spam. Just the intro.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.