Understood Care

Understood Care

Healthcare personal assistants for Medicare patients.

New York City, NY
7 employees
Healthcare
Seed · $8.4M

About Understood Care

The American healthcare system is complicated. 88% of US adults cite difficulties navigating the healthcare system.

The good news is patient advocacy became a covered benefit by Medicare in 2024.

Understood Care matches Medicare patients with a healthcare personal assistant (known as a Patient Advocate) at little to no cost to the patient. Patient Advocates help patients patients access care - finding resources, helping fill out paperwork, and much more.

Understood Care uses AI and healthcare expertise to deliver the highest quality patient advocacy to the 68 million Medicare patients in the US.

Company details

Team Size7
LocationNew York City, NY
IndustryHealthcare

Funding

Total raised

$8.4M

Last stage

Seed

Investors

RRethink Education
ZZeal Capital Partners
1984 Ventures
Y Combinator

Founders

SW

Samantha Wu

Understood Care (fka Ply Health) Co-founder. Previous Head of Bizops @ Finni (W23). Previously @ Cedar, SiteRx, Carlyle, Evercore.

LinkedIn
Kevin Bailey

Kevin Bailey

Serial technology entrepreneur and 2x founder (browser tech, enterprise VDI); previously at Uber/Postmates.

LinkedIn

What happens next.

No applications, no recruiter spam. Just the intro.

01

Confirm the fit

A few questions to make sure this role is the right shape for you. Two minutes.

02

I pitch you to the company

I write the intro, send it to the founder, and handle the back-and-forth.

03

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.