Miniswap

Miniswap

The Marketplace for Complex Hobbies

San Francisco
2 employees
Marketplace
Seed · $3.5M

About Miniswap

Miniswap a marketplace for complex hobbies, starting with Warhammer.

In hobbies as complex as Warhammer, finding what you want on general marketplaces is a huge pain. Filters don't work, free-form listings mean that products are regularly misidentified, and piles of counterfeit junk crowd search results.

Miniswap saves hobbyists from this chaos with its catalogue of more than 20,000 unique miniatures. Sellers match their listings against Miniswap's catalogue giving buyers more information and structure as they shop.

The global market for tabletop games is estimated to be worth $20B in 2025 and Warhammer alone is projected to grow to $3B by 2030. By capturing the market in this untapped niche, Miniswap is strongly positioned to bringing greater transparency, simplicity, and connectivity into adjacent verticals.

Miniswap's founding team merges deep domain knowledge with elite programming expertise and years of experience in business consulting and startups. Co-founders Zak and Will met while studying together at Cambridge, bonded over their love of Warhammer and early modern history. They have been best friends ever since.

Company details

Team Size2
LocationSan Francisco
IndustryMarketplace

Funding

Total raised

$3.5M

Last stage

Seed

Investors

Y Combinator
Spot VC

Founders

Will Hanna

Will Hanna

Former strategy consultant/law student. Canadian. Lover of tabletop games and road cycling (in that order).

LinkedIn
Zak Singh

Zak Singh

Former Cambridge CS PhD candidate; Warhammer player for over 20 years; led development of Miniswap's core infrastructure and AI-assisted taxonomy.

LinkedIn

What happens next.

No applications, no recruiter spam. Just the intro.

01

Confirm the fit

A few questions to make sure this role is the right shape for you. Two minutes.

02

I pitch you to the company

I write the intro, send it to the founder, and handle the back-and-forth.

03

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.