Chari | Fintech | Standout | Standout

Chari

B2B e-commerce and fintech platform for traditional proximity stores

Casablanca, Morocco

100 employees

Fintech

Series A · $18.2M

Website X / Twitter

About Chari

Chari is an e-commerce and fintech app for traditional retailers in French-Speaking Africa allowing them to order any consumer goods they sell and get delivered for free in less than 24 hours.
Chari is also a financial services provider for these retailers, offering them microloans
.

Company details

Team Size100

LocationCasablanca, Morocco

IndustryFintech

Funding

Total raised

$18.2M

StandoutYBacked by Y Combinator · P26

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Last stage

Series A

Investors

Y Combinator

SSPE Capital

OOrange Ventures

Global Founders Capital

EEndeavor Catalyst

Founders

Sophia Alj

I am a tech entrepreneur, co-founder & COO of Chari.co. I am an ex-McKinsey consultant with a passion for digital transformations. I am the mom of 2: Malyk & Leyla, 3 and 2 years old. I am a triathlete & skydiver.

Ismael Belkhayat

Ex-BCG consultant, co-founded Chari in 2020 with Sophia Alj. Leads the company as CEO.

What happens next.

No applications, no recruiter spam. Just the intro.

Confirm the fit

A few questions to make sure this role is the right shape for you. Two minutes.

I pitch you to the company

I write the intro, send it to the founder, and handle the back-and-forth.

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.