Dealer.com, a Dealertrack Technologies Solution (NASDAQ: TRAK), provides an integrated platform of Inventory, Advertising, Website, and CRM products which allow OEMs, dealer groups, retailers, and agencies to leverage advanced digital technology and data to better engage and connect with their customers. Based in Burlington, Vermont, Dealer.com, representing the Digital Marketing Solutions group within Dealertrack, practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work and a valuable partner for automotive retailers.
About Us
Great companies start with an idea and an inspiration. Our idea was to make the car buying process better, faster, and simpler. And our inspiration was technology. In 1997, that spark led Mark Bonfigli, Rick Gibbs, Mike Lane, Jamie LaScolea, and Ryan Dunn to found Dealer.com and begin redefining the expectations of the auto industry.
By bringing a full suite of digital marketing tools to OEMs and dealers, coupled with direct consultation to make those tools work harder for customers, we helped to change the digital face of the industry.
But we didn’t just focus on the world outside – we looked inward, to see how we could create a work environment that was unlike any other – where the desire to be creative, innovative, healthy, expressive, and fun were nurtured and appreciated at a whole new level.
It was the collective fostering of these missions that made Dealer.com what it is today: an 850-person strong company with bi-coastal offices serving 40 percent of the auto industry’s marketing needs; all made possible through a culture rich in openness, wellness, development, community engagement, and individuality.
Total raised
$40M
Last stage
Series A
Investors
Rick Gibbs
Co-founder with engineering background. Served as CTO and President before becoming CEO in January 2013.
Mike Lane
Co-founder and Chief Operating Officer of Dealer.com. His chance encounter with Mark Bonfigli at Earthcars dealership sparked the founding of the company.
Mark Bonfigli
Automotive entrepreneur and co-founder of Dealer.com, founded in 1997/1998. Former co-founder of EARTHCARS, Inc. Served as CEO until late 2012, then became 'Chief Earthling'.
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