About Vividly
Vividly (formerly Cresicor) is a trade promotion management (TPM) software platform built for consumer packaged goods (CPG) brands. It helps CPG sales and finance teams plan promotions, reconcile deductions using AI, and optimize trade spend through real-time forecasting and in-depth analytics. Trusted by over 2,500 CPG professionals, the platform covers the full trade lifecycle from campaign creation to deduction management and performance measurement.
Company details
Funding
Total raised
$62.9M
Last stage
Series B
Investors
Founders
Alexander Whatley
Co-founded Vividly (formerly Cresicor) in 2017 while at Harvard. Named to Forbes 30 Under 30 (2023). Serves as CEO.
Daniel Whatley
Co-founded Vividly with his brother Alexander in 2017. MIT graduate (EECS). Named to Forbes 30 Under 30 (2023). Served as CTO.
LinkedInNikki McNeil
Co-founded Vividly (formerly Cresicor) in 2017. Has over a decade of experience in finance and accounting in the CPG industry.
Alex Whatley
Alex Whatley co-founded Vividly (originally Cresicor) and serves as its CEO. The company's official blog credits him as founder and CEO, and he has led the company from its college-origins rebrand to a leading CPG trade promotion platform.
LinkedInWhat happens next.
No applications, no recruiter spam. Just the intro.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.