Addi is a Colombian commerce and financial services platform that enables consumers in Latin America to make purchases through buy now, pay later (BNPL) installment plans without a credit card. Its core product, Cupo, is a revolving digital credit line embedded directly within the shopping experience, serving over 3 million customers and more than 39,000 merchants across Colombia.
Total raised
$111.3M
Last stage
Growth
Investors
Daniel Vallejo
Co-founder of Addi, which started as a buy now pay later product and grew to $200M ARR.
Santiago Suárez
Previously worked at JP Morgan in New York City and held a leadership role at Lending Club in Silicon Valley before returning to Colombia to co-found Addi in 2018.
LinkedInElmer Ortega
Co-founded Addi in 2018 and serves as Chief Technology Officer, helping build the company's digital commerce and credit infrastructure.
No applications, no recruiter spam. Just the intro.
A few questions to make sure this role is the right shape for you. Two minutes.
I write the intro, send it to the founder, and handle the back-and-forth.
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.
