About Beryl
Beryl (trading name of SMIDSY Limited) is the UK's leading micromobility company that partners with towns, cities, and transport authorities to deliver bike, e-bike, e-scooter, and cargo bike sharing schemes. It also manufactures innovative cycling safety products such as the Laserlight, which projects a green bike silhouette ahead of the rider to increase visibility, and sells its proprietary micromobility operating system to operators like London's Santander Cycles. A B-Corp certified company, Beryl operates its own schemes across more than a dozen UK locations and holds an exclusive contract in New York.
Company details
Funding
Total raised
$32.7M
Last stage
Early Vc
Investors
Founders
Emily Brooke
Passionate cyclist and product designer who created the Laserlight in her final year at the University of Brighton and founded the company in 2012 (originally as Blaze). Awarded an MBE for services to entrepreneurship.
LinkedIn
Philip Ellis
Co-founder with a background in law, accountancy, and consulting who joined Emily Brooke to launch Beryl's bike-share operations. Currently serves as CEO and Board Member.
LinkedInWhat happens next.
No applications, no recruiter spam. Just the intro.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.