Brightside

Brightside is an employer-based financial care platform that combines tech-powered financial assistants, a proprietary rules engine, and innovative financial products to improve the financial health of working families living paycheck to paycheck. The platform is sold to employers as an employee benefit, helping workers manage debt, savings, credit, and emergencies at no cost to employees. It targets companies with front-line workers, driving ROI through improved productivity, retention, and reduced healthcare costs.