CityMall

CityMall is a community commerce platform focused on 300 million new to internet users living in small cities, towns, and villages in India. CityMall is focused on Grocery, Fresh and Packaged FMCG, Electronics, and Fashion categories. So far, e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this are lack of trust, lack of familiarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), and lack of credit in online channels (which neighbourhood stores offer).

CityMall is a highly efficient channel to serve these consumers through "Community Leaders." They are the "Social" and "Geographical" connectors between end consumers and CityMall. They help us in customer acquisition, localized sales and marketing to capture customers' share of wallet, and the last mile logistics in their communities, thus making the community-led model more suitable for small towns, cities, and villages. Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, CityMall aims to create hundreds of thousands of such micro-entrepreneurs and empower them to create the go-to e-commerce platform for Bharat.

CityMall is backed by top-tier VCs like General Catalyst, Elevation, Accel, Jungle Ventures, and Waterbridge.