About Fanatics
Fanatics is a global sports platform that redefines the way fans buy, bet, and collect. Founded in 2011 and headquartered in New York, the company has evolved from a traditional licensed apparel retailer into a multi-vertical sports ecosystem serving more than 100 million fans worldwide. Today, Fanatics enables fans to engage with the teams, players, and moments they love.
Through its portfolio of businesses – Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Studios, and Fanatics Markets – the company delivers an integrated fan experience. Together, these businesses form a powerful one-stop shop that enables fans to seamlessly buy official merchandise, collect trading cards, place bets, attend live events, and engage with original sports content all within a connected ecosystem.
Fanatics maintains partnerships with more than 900 sports properties globally and partners with over 5,000 athletes and celebrities, approximately 250 of whom have exclusive relationships with Fanatics. The company operates across more than 2,000 retail locations, including all Lids retail stores. Supported by a workforce of more than 22,000 employees and hundreds of global partners, Fanatics continues to expand its reach and capabilities, transforming the modern sports fan experience at every touchpoint.
Company details
Funding
Total raised
$4.8B
Last stage
Series D
Investors
Founders
Alan Trager
Alan Trager, along with his brother Mitchell Trager, originally founded Football Fanatics in Jacksonville, Florida in 1995 as a brick-and-mortar sports merchandise retailer. The company was later acquired by Michael Rubin's GSI Commerce.
Mitchell Trager
Mitchell Trager co-founded Football Fanatics with his brother Alan Trager in Jacksonville, Florida in 1995, starting with a store in Orange Park Mall focused on local team merchandise, particularly Jacksonville Jaguars apparel.
Michael Rubin
Michael Rubin is the Founder and CEO of Fanatics. He previously founded GSI Commerce in 1998, selling it to eBay in 2011 for $2.4 billion, then repurchased the Fanatics sports e-commerce business. He has grown Fanatics into a global digital sports platform spanning merchandise, collectibles, and betting.
LinkedInBrent Trager
Co-founder of Fanatics and later founder of Fanatics Live.
What happens next.
No applications, no recruiter spam. Just the intro.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.