Sona

Sona

London, United Kingdom
192 employees
SaaS
Series B · $100M

About Sona

Sona is an AI-native workforce management platform built for large frontline enterprises in sectors such as hospitality, retail, healthcare, social care, and logistics. Its platform unifies scheduling, HR, payroll, time & attendance, business intelligence, and employee communications in a single system, with AI embedded at its core rather than retrofitted. Customers use Sona to reduce labour costs, optimise staffing decisions across multiple sites, and replace legacy workforce management tools.

Company details

Team Size192
LocationLondon, United Kingdom
IndustrySaaS

Funding

Total raised

$100M

Last stage

Series B

Investors

NN47
Felicis
NNorthzone
Gradient Ventures
IItalian Founders Fund

Founders

Ben Dixon

Ben Dixon

Lifelong engineer and technology leader; Railsconf speaker; author of Reliably Deploying Rails Applications.

LinkedIn
OJ

Oli Johnson

Finance expert and tech founder, passionate about leveraging technology to solve operational challenges.

Steffen Wulff Petersen

Steffen Wulff Petersen

Experienced founder and operator; previously led Rocket UK; co-founded Catapult (a marketplace for shift-based work) before building Sona.

LinkedIn

What happens next.

No applications, no recruiter spam. Just the intro.

01

Confirm the fit

A few questions to make sure this role is the right shape for you. Two minutes.

02

I pitch you to the company

I write the intro, send it to the founder, and handle the back-and-forth.

03

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.