Lapel

Lapel

We build infrastructure to power every customer interaction on the internet.

San Francisco
12 employees
ai, b2b, data, enterprise
Seed · $500K
Founded 2025

About Lapel

At Lapel, we believe the most hospitable companies win. We're building the data, infrastructure, and tools that help customer-facing teams understand every customer and act on that insight at scale.

Most internet businesses want to treat customers well, but their tools work against them. We’re building the layer that makes service feel personal again: unifying context, coordinating action, and closing the gap between intent and experience.

It’s a technically ambitious challenge spanning data infrastructure, AI, and systems design—with a deeply human outcome: helping software companies serve people better. We call it hospitality at scale.

Benefits

  • Medical, Dental, Vision, and 401(k)
  • Generous time off including many company holidays and coordinated team-wide breaks throughout the year to focus and recharge
  • Daily lunch and dinner
  • Health & wellness benefits
  • Regular offsites

Open positions (4)

Company details

Team Size12
LocationSan Francisco
Industryai, b2b, data, enterprise

Funding

Total raised

$500K

Last stage

Seed

Investors

Y Combinator

Founders

Nikolas Huebecker

Nikolas Huebecker

Building software that sets a new standard for service on the internet. Previously founded Onward (S23) and led the product team at Midjourney.

LinkedIn
Coleman Oates

Coleman Oates

Building software that sets a new standard for service on the internet. Previously founded Onward (S23) and scaled hospitality at Chick-fil-A.

LinkedIn

What happens next.

No applications, no recruiter spam. Just the intro.

01

Confirm the fit

A few questions to make sure this role is the right shape for you. Two minutes.

02

I pitch you to the company

I write the intro, send it to the founder, and handle the back-and-forth.

03

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.