Mixpanel is an event-based digital analytics platform that helps product, engineering, and marketing teams understand how users interact with web and mobile applications. Its core capabilities include
Mixpanel is an event-based digital analytics platform that helps product, engineering, and marketing teams understand how users interact with web and mobile applications. Its core capabilities include event tracking, funnel analysis, retention analysis, user segmentation, session replay, A/B experimentation, feature flags, and an AI assistant called Spark. Founded in 2009, the company reached $100M ARR in 2018 and raised $200M in a Series C round in 2021 at a $1.05B valuation. Under CEO Jen Taylor (appointed September 2025), Mixpanel is positioning itself as a full AI-first digital analytics platform.
Suhail Doshi
Doshi co-founded Mixpanel at age 20 after dropping out of Arizona State University and joining Y Combinator in 2009. He served as CEO until April 2018, by which time Mixpanel had reached $100M ARR and 315 employees. He stepped down to become Chairman and has since founded Mighty (a cloud browser) and Playground AI (AI image generation).
LinkedInJen Taylor
Appointed CEO in September 2025, succeeding Amir Movafaghi. Previously scaled Cloudflare from $100M to $1B in revenue as Chief Product Officer, then served as President at Plaid, uniting product, ops, and GTM functions. Has also held senior product leadership roles at Salesforce and Adobe. Her stated vision is to evolve Mixpanel into a market-leading, AI-powered analytics platform accessible to every team.
LinkedInTim Trefren
Trefren co-founded Mixpanel alongside Doshi in 2009 after meeting at Arizona State University. He departed Mixpanel in August 2019 and co-founded Recheck in September 2023, a verification platform for the residential solar industry.
LinkedInEdward Hsu
Joined Mixpanel as its first-ever CPO in February 2025. Previously served as CPO at Rescale (high-performance cloud computing) and held product roles at D2iQ. Has also worked at VMware and McKinsey.
LinkedInAmy Hsuan
Joined Mixpanel in October 2019 as SVP of Global Customer Experience; became Chief Customer & Revenue Officer in February 2025, later listed as SVP of People and Strategy. Previously spent over seven years at Boston Consulting Group (BCG).
LinkedInNeil Rahilly
One of Mixpanel's longest-tenured employees, joining as a software engineer in 2012 and rising through Director of Engineering, VP Engineering, and ultimately VP Product, Design, Support & Customer Success — a span of ~12.5 years. Departed in November 2024 to join Sierra as an engineer. Co-founded Atomic Contacts prior to Mixpanel.
LinkedInBen Glynn
Leads sales development, commercial, and enterprise across APAC (India, Korea, North Asia, Southeast Asia, ANZ) from Singapore.
LinkedInChinmay Barve
Departed Mixpanel in May 2024 and is now VP of Engineering at Nooks AI as of September 2025.
LinkedIn