throxy

throxy builds vertical AI agents that book meetings for software companies selling into traditional industries: manufacturing, logistics, education, and finance.

Outbound is broken. Generic automation gets ignored, and decision-makers in legacy sectors are hard to reach. Most of your TAM isn't even on LinkedIn, and tools like Clay, Apollo, and ZoomInfo only cover about 65% of the market. throxy fixes this by running bespoke, fully managed outbound systems for software sales teams trying to crack these industries. We use proprietary scraping tools to map your entire addressable market, then combine AI agents with human experts to deliver hyper-personalised email campaigns and human cold calling that is consistently generating six-figure qualified pipelines.

Since 2023, throxy has powered outbound for B2B software companies, from industrial SaaS to fintech providers, replacing the need for internal SDR teams or stacks of tools with a solution that outperforms on both speed and quality. Today, we have a team of 55 across London and Cape Town, booking on average 8 to 12 qualified meetings per month per client, with some clients seeing 20+ in their first weeks after we doubled down on human-led cold calling.

AI handles the data: building custom databases, scoring leads against your ICP, and personalising outreach at scale. Humans handle the conversations: real cold calls, real emails, real relationships. That's the difference between us and every AI SDR on the market.

Our founding team has built AI at JP Morgan, scaled businesses from age 14, and led enterprise sales from Seed to Series D. We're not just automating outbound, we're redefining what sales execution looks like for software companies selling into traditional industries.