About YuLife
YuLife is a tech-driven insurtech company that combines group life insurance with a workplace wellness platform for employers and employees. Using gamification and behavioural science, the YuLife app rewards employees with YuCoin for completing everyday wellness activities, which can be redeemed for gifts or charitable causes. The platform also includes virtual GP access, on-demand mental health support, and employee assistance programmes, creating a "win-win" model for insurers, businesses, and individuals.
Company details
Funding
Total raised
$207M
Last stage
Series C
Investors
Founders
Sam Fromson
Co-founder and COO of YuLife. Met Sammy Rubin at a charity dinner; previously worked in finance before co-founding YuLife. Also a practicing Rabbi.
LinkedInSammy Rubin
Serial entrepreneur and insurance industry pioneer. Previously founding CEO of PruProtect (now VitalityLife). Founded YuLife in 2016 with a mission to use technology to inspire people to live their best lives.
LinkedIn
Josh Hart
Co-founder and CPTO of YuLife. Joined after Sammy Rubin sought a technical co-founder. Also a blogger and guest lecturer at Imperial College London.
LinkedInWhat happens next.
No applications, no recruiter spam. Just the intro.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.