About the role
About Firstwork
Labour markets are broken. Millions of people are ready to work and can't start. Screening, right-to-work checks, contracts, onboarding and scheduling still run across disconnected systems, with hundreds of manual decisions in between. Firstwork builds AI agents that run frontline workforce operations end to end. We activate hundreds of thousands of workers a month globally for some of the world's largest employers and staffing firms, working forward-deployed inside the customer's operation. Backed by Y Combinator and Gradient (Google’s AI fund), with offices in New York, with London and Dubai opening later this year.
Why this role
European customers are not evaluating us out of curiosity. Workforce compliance has turned into a board-level risk and there are deadlines attached to it. The demand is already here. What we don't have is coverage, or an enterprise motion that repeats.
You are the first commercial hire in Europe and you build the team around you. It is a player-coach role and it stays that way, because we are not going to put someone in charge of coaching a European motion; they have never run against European buyers themselves. You carry a quota while you hire. A Solutions Consultant joins alongside you, SDRs come after that, and how the pod fits together is your call.
None of this starts from zero. The North American playbook holds up on qualification, pricing, security review and technical validation. Your job is to work out which parts of it survive European procurement, works councils and regulators, rebuild the rest, and turn the result into the thing every rep in the region runs.
What you'll do
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Own enterprise revenue across EMEA, and carry your own deals from first meeting through to signature
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Build and qualify pipeline in staffing, healthcare, logistics, manufacturing and retail
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Turn the North American motion into a European playbook other people can run
