About the role
ABOUT onX We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further. We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver. Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most. We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact. Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access. ABOUT THIS OPPORTUNITY onX is seeking a Sr. Partnerships Marketing Manager to serve as the dedicated marketing lead embedded within our growing partnerships program — the connective tissue between our internal marketing teams and the marketing organizations of our brand and sponsorship partners. You'll bring genuine marketing expertise from the earliest stages of a partnership, shaping what we build together, how we bring it to market, and how we measure success. You'll be the person in the room when marketing decisions get made — not tacked on at the end, but present and influential from the start.
WHAT YOU'LL DO Essential Job Duties & Functions Partnership Strategy & Relationships Serve as the primary marketing point of contact for partner organizations, building trusted, senior-level relationships with their marketing and brand teams. Work "attached at the hip" with onX's Partnerships Program Manager, bringing the marketing expertise and strategic voice that complements their program management role. Represent onX's marketing perspective during deal formation — not just at launch — asking the right questions and ensuring marketing value is built into every partnership from the start. Own the feedback loop between partner stakeholders and onX's internal creative, brand, web, and growth teams. Go-to-Market & Campaign Development Lead co-marketing strategy for each partnership — knowing when to apply a brand-level approach and when to go deep into the culture of a specific vertical (Hunt, Offroad, Fish, Backcountry, etc.). Identify and prioritize net-new marketing channels through partnerships — retail co-op, event sponsorships, outfitter agreements, non-profit co-promotions — based on onX's growth roadmap. Arrive at every partner engagement with a recommendation, a baseline message, and a clear vision for what great looks like. Build and maintain onX's partnerships playbook — our philosophy on how we partner, the menu of co-marketing capabilities we offer, and how we think about audience alignment and mutual value. Develop tiered partnership frameworks defining what Tier 1, 2, and 3 relationships look like in terms of marketing commitments and deliverables — reducing guesswork and last-minute pivots. Project Management & Operational Excellence Own end-to-end briefing, scoping, and coordination for every partnership marketing initiative — from brief through launch. Maintain a forward-looking view of partner moments and campaign windows that feeds proactively into the broader marketing calendar. Be the single point of contact for the marketing component of every active partnership — the person who knows what's happening, what's due, and what just changed. Build scalable workflows, templates, and playbooks that turn partnership marketing from a series of one-off requests into a repeatable acquisition channel. Enforce creative and brand guidelines with partner teams before anything goes to production. Execution & Cross-Functional Leadership Act as a creative multiplier — arrive with the strategic rationale, audience insight, message hierarchy, and a POV on execution already in hand. Roll up your sleeves when needed: scrubbing scripts, attending shoots, writing briefs, managing feedback cycles, and staying on partner calls until it's right. Route partner audience insights to the right internal teams to create testable opportunities across acquisition, conversion, and retention. Partner with product marketing, lifecycle, growth, web, and creative to ensure partner campaigns show up consistently across every touchpoint. Embed AI as a repeatable co-pilot in daily workflows — experimenting in real work, refining with sound judgment. WHAT YOU’LL BRING Bachelor's degree in Marketing, Communications, Business, or equivalent experience. Eight (8) or more years of experience in partnerships marketing, brand marketing, or integrated marketing, with at least 2–3 years in a role that required direct management of external partner marketing relationships. Proven ability to develop and execute co-marketing programs end-to-end, from strategy through measurement — you've built this before and have results to show. Strong marketing expertise to hold your own as a strategic voice — not just a project coordinator — in rooms with senior brand and marketing leaders at large partner organizations. Exceptional project management skills: you can hold a complex, multi-stakeholder initiative together across internal teams and external partners without things falling through the cracks. A multiplier mindset — you reduce friction, bring a POV, and make the teams around you better, rather than adding a layer of telephone between partners and execution teams. Comfortable operating in ambiguity and building structure where none exists — building new playbooks, frameworks, tiering systems, and workflows doesn't intimidate you, it excites you. A strong curiosity for exploring new technologies, including AI A shared passion for and ability to demonstrate onX’s Company Values. Permanent US work authorization is a condition of employment with onX. Ability to travel monthly for partner meetings and events, as well as quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp. ADDED BONUSES Though not required, we would be thrilled to consider candidates with any of the following: Experience working with outdoor, automotive, or lifestyle consumer brands — and a genuine familiarity with the culture of hunting, fishing, skiing, or overlanding. Background in sponsorship marketing, experiential activations, or event-based partnership programs. Familiarity with first-party data strategy and audience segmentation, particularly in the context of co-marketing or partner data sharing. Experience managing agency relationships and/or directing external creative partners. Existing relationships within relevant brand partner ecosystems (automotive, outdoor retail, gear manufacturers, media properties). THE ONX EXPERIENCE onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration. While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change. Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges. WHERE YOU CAN WORK onX has created a thriving distributed workforce designed to foster connection, collaboration, and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula, MT and established virtual workforce Basecamps in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. HOW YOU’LL BE COMPENSATED onX is committed to compensating all employees fairly and equitably for their contributions. Applicants can expect to make between $128,000 to $150,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual
