About the role
About Ultra
Ultra builds industrial AI robots that are working in the real world today. Our robots automate mission-critical warehouse labor end-to-end, starting with e-commerce order packaging. We deploy fast, learn from real production data, and iterate aggressively. We already have a quickly growing number of revenue-generating robots operating in U.S. warehouses, and are now scaling towards thousands of deployments over the next few years. Our mission is simple: build the world's most useful and deployable robot.
WARNING: Robotics is not for the faint of heart. There are no silver bullets here. It is tiresome, unglamorous, and at times brutal work. The only way out is through, and the only way through is treacherous and unknown. Success will require teamwork - so we are building a world-class team to tackle some of the most exciting problems out there. We hope you join us.
About the Role
You'll be our first marketing hire and own the function end-to-end. The center of gravity for this role is positioning and product marketing: we're creating a new category at the intersection of robotics, AI, and logistics, and how we tell our story to our customers and the world will determine how fast we grow.
This is a builder role. You'll define the message before you scale the process. You'll hire a team, but you should know that world well enough to set strategy, hire great people, and hold the work to a high bar.
Location: This is a on-site role based in New York City.
What You’ll Own
- Positioning & messaging. Define how Ultra communicates with the world, and shows up in the market: category narrative, value proposition by buyer persona, competitive framing against both traditional automation, new technology, and manual labor. Turn deployment traction into proof.
- Product marketing. Own launches, sales enablement (decks, one-pagers, case studies), and the feedback loop between what customers say and how we sell. Partner closely with sales and product.
