About the role
At Candid Health, we’re searching for a Product Marketing Manager to craft the narrative for Candid Health’s product roadmap and articulate the differentiated benefit we bring to our customers as a transformative autonomous revenue cycle automation platform. As a key strategic investment for the company and product, you will be working on highly impactful and visible outcomes. This is an opportunity to get in at the ground floor of designing and building something exciting and new in a customer-centric, scalable, value-driven, and highly collaborative way with other top-tier talent.
What You’ll Do
- Partner closely with Marketing, Product, Sales, Customer Success, and Partnerships to understand Candid Health’s GTM needs. Work with product and commercial leaders to coordinate and lead the development and execution of end-to-end launch plans for new features, products, and technology integrations.
- Plan and execute integrated marketing campaigns across multiple channels to drive product adoption, pipeline generation, and customer engagement. Collaborate with demand gen and content partners to translate product positioning into campaign strategies, manage campaign calendars aligned to product releases and GTM milestones, and track performance metrics to optimize messaging and conversion.
- Build the product marketing function from the ground up, establishing scalable program elements (such as a tiering system for product feature launches and regular market update cadences) that are tailored to Candid Health’s unique position and organizational maturity.
- Research and identify industry best practices, market trends, and competitive insights. Design winning positioning frameworks, value propositions, and messaging that establish the winning position of Candid Health’s platform and drive strategic direction for segment growth.
- Build high-quality deliverables including pitch decks, battlecards, demo videos, 1-pagers, and proposal templates to enable our commercial teams. Develop customer lifecycle initiatives—such as customer advocacy, references, and community—and turn customer success into tangible case studies and testimonials that drive pipeline and solution adoption.
