Head of Marketing

As Head of Marketing, you’ll report to our Chief Business Officer and you will shape Swan’s go-to-market strategy across product marketing, brand & content, growth, and regional marketing.
Your mission is to position Swan as the leading embedded banking platform in Europe, helping software companies understand and adopt embedded finance.
You’ll combine strong customer empathy, sharp positioning, compelling storytelling, and a data-driven mindset to build our brand, generate demand, and drive growth across Europe.

✨ Main tasks

• Marketing team leadership. Lead Swan’s Marketing team, bringing together central Content, Growth, Product Marketing functions and local Marketing Managers, while setting clear priorities and OKRs and allocating resources to the highest-impact opportunities.

• Brand positioning & strategy. Strengthen Swan’s brand positioning and scale brand awareness across core European markets, including France, Germany, Spain, Italy, and Belgium.

• Content, communications & events. Own Swan’s content and communications strategy across the website, social media, events, and PR, turning complex products and ideas into compelling stories that strengthen brand awareness.

• Growth marketing. Build repeatable go-to-market motions that drive demand generation and pipeline growth in partnership with Sales and RevOps, using funnel data and experimentation to continuously improve performance.

• Partner marketing. Develop strategic partner marketing initiatives that amplify Swan’s reach and accelerate growth across existing and new markets.

• Product marketing. Own Swan’s product marketing strategy end-to-end, from customer insights and positioning to product launches, adoption, and commercial enablement.

✨ Curious about your future team?

At Swan, you’ll have the opportunity to join our dynamic Marketing team and play a central role in shaping how Swan is positioned and how we scale across Europe.

Your team currently consists of nine members across Content, Growth, Product Marketing functions and local Marketing Managers.

The Marketing team works closely with Sales, RevOps, Product, Partnerships, and the broader leadership team. In your role, you can expect strong cross-functional collaboration, with a shared focus on customer value, growth, and execution.