International Marketing Manager

✨ Your mission

As an International Marketing Manager, you will be Swan’s dedicated Marketing counterpart for the German and Benelux market, translating business expansion and partner-growth priorities into focused initiatives across:

• New business

• Partner advocacy and partner expansion

• End-customer acquisition and activation

• Local events and campaigns

Working closely with Partner Management and PMM, and coordinating Growth, Events, Brand, Communications and Content, you will turn local priorities into measurable commercial outcomes and repeatable Partner Servicing growth processes.

As Swan continues to grow across markets and deepen its partner model, we are evolving Marketing toward a more locally anchored structure, with dedicated country orchestrators. You will connect Sales, Product, Partner Management and central Marketing expertise to accelerate business expansion, partner growth and end-customer adoption, while helping build a scalable approach for future markets.

✨ Main tasks

🔁 Build local Marketing plans

• Identify market, partner and customer opportunities with Country Managers and Partner Management.

• Translate country and regional priorities into actionable Marketing plans. Coordinate priorities, calendars and central support.

• Define and adapt the campaign strategy for Germany and Belgium, aligned with Swan’s GTM and expansion priorities.

• Localize and execute campaigns in German and Dutch across channels: email, webinars, ads, events, landing pages, social, PR, and more.

• Share local insights with the wider Marketing team.

🌍 Lead local Events strategy and execution

• Identify relevant Events and speaking opportunities.

• Develop local strategies within the Glocal Events Strategy.

• Coordinate planning and execution with central Events, Sales and Partner Management.

• Define objectives, audiences and follow-up actions.

📈 Support Partner Growth and Partner Advisory

• Work with Partner Management on selected partner-growth initiatives.

• Support partner campaigns and end-customer acquisition and activation.

• Capture learnings and turn them into repeatable Partner Servicing playbooks.

• Coordinate Marketing contributions to priority partner plans.

• Contribute to Market and Partner Servicing playbooks.

🤝 Develop partner advocacy and co-marketing

• Coordinate partner stories, assets, campaigns and co-marketing initiatives.

• Work with Content, Communications, PMM and Design on localized materials.

• Ensure local activity remains aligned with Swan’s brand and messaging.

• Track and share the results of partner advocacy activity.