About the role
About Us
Corgi is building a modern insurance company, and our trucking division is one of its fastest-moving bets. We write commercial auto liability and motor truck cargo coverage for trucking fleets nationwide, with a full product suite for trucking companies and freight brokers rolling out behind it.
We sell through multiple channels: direct to fleets, through appointed retail agents and MGA partners, and through embedded partnerships with the fuel card, factoring, and telematics platforms truckers already use. What we don't have yet is marketing. That's where you come in.
The Role
You will be the first marketing hire for the trucking business. This is a true founding seat: you'll define the growth strategy, build the machine, and run it yourself, working directly with the division CEO and sales leadership. Your work will show up in pipeline and premium within weeks, not quarters.
This role is for a builder. There is no playbook to inherit, no agency to manage, and no committee to wait on. You'll test fast, kill what doesn't work, and scale what does. As the division grows, so does the opportunity to build and lead the marketing function.
What You'll Do
- Build the direct-to-fleet demand engine: paid acquisition, SEO and content, lifecycle, and data-driven list building to feed our BDR team
- Stand up channel marketing that recruits and activates retail agents and MGA partners
- Run co-marketing with embedded partners across fuel card, factoring, and telematics platforms
- Own the events calendar: major trucking industry shows, agent events, and our own field marketing
- Sharpen brand, messaging, and web presence for two very different audiences (fleet owners and insurance producers) and keep both converting
- Instrument the funnel end to end: attribution, CAC by channel, and pipeline reporting alongside sales leadership
- Set the foundation (tooling, data, process) for the marketing team you'll eventually help build
