About the role
About
the Role Hinge Health is building an expressive and scalable motion language across brand, product, marketing, and digital experiences. As Lead Motion Designer, you will shape how complex ideas become clear, compelling stories that help people move beyond pain and get back to doing things they love. You will lead multi-channel, multi-platform motion initiatives from creative direction through final delivery. You will partner with creative directors, designers, writers, editors and business stakeholders to turn briefs into high-quality work that is distinctive, on-brand, audience-aware, and connected to business goals. This is an individual contributor role. You will provide craft leadership, ideation, and mentorship without direct people-management responsibility. What you’ll accomplish In your first 3 months Build strong working relationships across Brand, Creative & Content, Marketing, and other key partner teams. Develop fluency in Hinge Health’s brand expression, assess production workflows, and creative review processes. Take ownership of priority motion projects and establish a clear vision, scope, timelines, and decision paths. In your first 6 months Define and evolve Hinge Health’s motion principles, standards, and quality bar in partnership with creative and cross-functional leaders. Lead complex motion projects across brand campaigns, product videos, website, paid and organic channels, presentation decks and digital touchpoints. Develop multiple concepts and guide work through storyboards, style frames, animatics, visual effects, editing and final delivery. Present creative strategy, concepts, work-in-progress, and final recommendations to senior stakeholders, connecting creative decisions to audience and business goals. In your first year Build reusable templates, workflows, and self-serve tools that improve consistency, efficiency, and quality for the Video, Content and Production team. Become a trusted motion design expert and thought partner for complex, ambiguous initiatives across Product Marketing, Commercial, Growth, and other functions. Mentor motion designers and creative partners through clear feedback, coaching, and hands-on collaboration. Lead complex, high-visibility work across multiple channels, platforms, products, or business functions.
