Director, Incentive Compensation

About the role

<div class="content-intro"><div>Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.</div> <div> </div> <div>Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.</div> <div> </div> <div>With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in <a href="https://www.deloitte.com/content/dam/assets-zone3/us/en/docs/services/deloitte-private/2025/us-2024-technology-fast-500-rankings.pdf">Deloitte’s Fast 500</a> (four years running!), <a href="https://www.attentive.com/blog/attentive-ranked-8-on-linkedins-2020-top-startups-list-in-the-united-states">LinkedIn’s Top Startups</a>, <a href="https://www.forbes.com/lists/cloud100/">Forbes’ Cloud 100</a> (five years running!), <a href="https://www.inc.com/best-workplaces/2025">Inc.’s Best Workplaces</a>, and the <a href="https://www.hrc.org/resources/corporate-equality-index" target="_blank">Human Rights Campaign Foundation's Corporate Equality Index</a>!</div></div><p><strong>

About

the Role<br></strong></p> <p>Attentive is building the future of marketing with AI. We believe AI will change how brands connect with people and open new possibilities for growth. Our ambition is to help define that future, building on the experience and trust we’ve earned with thousands of brands.</p> <p>We’re thinking big about what comes next, with the urgency of a startup and the foundation of a well-established business. Joining Attentive is an opportunity to help shape an industry primed for a massive change and have a meaningful role in the company we’re becoming.</p> <p><strong>What You’ll Accomplish</strong></p> <ul> <li>Lead annual incentive planning across Sales, Account Management, Customer Success, and other eligible go-to-market roles. Work with leaders to define performance measures, pay mix, payout curves, accelerators, and plan rules.</li> <li>Track, report, and work with Accounting to accrue non GTM

bonus plans including executive bonuses.</li> <li>Make sure incentives reward the right outcomes. Evaluate how pricing, contract terms, customer commitments, usage, and deal margin affect payouts. Recommend changes that support growth without encouraging poor deal economics.</li> <li>Build and test

compensation models. Show how different levels of attainment and plan structures affect employee earnings and company costs. Explain the tradeoffs and help leaders reach a decision.</li> <li>Own commission operations, including calculation, validation, reconciliation, approvals, and delivery to Payroll. Keep payouts accurate and on time, statements clear, and questions resolved promptly.</li> <li>Maintain plan documentation and consistent policies for crediting, ramp periods, guarantees, role changes, adjustments, and exceptions. Work with People, Legal, Accounting, and Payroll on controls and approvals.</li> <li>Assess whether plans are working. Track attainment, payout distribution, commission costs, and the behavior each plan encourages. Separate actual results from forecast assumptions and turn findings into recommendations.</li> <li>Improve

compensation systems and data. Work with Revenue Operations and business systems partners on

requirements, testing, and data quality. Use automation and AI where they reduce manual work, improve accuracy and enhance customer experience.</li> <li>Lead and develop the

compensation team. Set clear

responsibilities, review work, and coach people through complex questions. Help managers and employees understand their plans through rollout materials and ongoing communication.</li> <li>Partner with FP&A and Accounting on commission forecasts, accruals, reconciliations, and explanations of variance. Prepare clear analysis for senior leadership.</li> </ul> <p><strong>Your Expertise</strong></p> <ul> <li>8+ years of relevant experience in incentive

compensation, incentive design, or related Finance or Revenue Operations roles, with ownership of both plan design and administration.</li> <li>Experience managing and developing a team, ideally including at least two years of people management.</li> <li>Experience designing and operating incentive programs in a SaaS, technology, or similarly complex business.</li> <li>Strong Excel or Google Sheets skills. You can build a scenario model, trace a calculation to its source, and spot when an assumption does not hold.</li> <li>Practical experience with incentive

compensation platforms and Salesforce data. You understand how contract terms, bookings, billing, and payouts connect.</li> <li>Sound business judgment. You can challenge a proposal constructively and balance employee motivation, financial discipline, and ease of administration.</li> <li>Clear communication with executives, managers, and employees. You can explain a complex plan or a difficult payout decision without losing the audience.</li> <li>Care with sensitive information and the discipline to get the details right, even during a busy payout or planning cycle.</li> <li>Experience with consumption-based revenue, margin-based incentives, expansion and retention plans</li> <li>Direct experience with commission management platforms (Xactly preferred, or equivalent SPM systems like CaptivateIQ, Spiff).</li> </ul> <p>You'll get competitive<a href="https://www.attentive.com/

benefits"> 

perks and

benefits</a>, from health & wellness to equity, to help you bring your best self to work.</p> <p><strong>For US based applicants:</strong></p> <ul> <li>The US base salary range for this full-time position is $180,000-$270,000 + equity +

benefits</li> <li>Our salary ranges are determined by role, level and location</li> </ul> <p><span style="color: rgb(255, 255, 255);">#LI-AR1 </span></p> <p><strong><span style="color: rgb(0, 0, 0);">By applying for this position, your data will be processed as per <a href="https://drive.google.com/file/d/1RViE_YUnu0ipiJQ9xDpC-iSJ9sYJBbX8/view?usp=sharing" target="_blank">Attentive's Privacy Policy</a>.</span></strong></p><div class="content-conclusion"><div><strong>Attentive Company Values</strong></div> <div><strong>Default to Action</strong> - Move swiftly and with purpose</div> <div><strong>Be One Unstoppable Team</strong> - Rally as each other’s champions</div> <div><strong>Champion the Customer </strong>- Our success is defined by our customers' success</div> <div><strong>Act Like an Owner</strong> - Take responsibility for Attentive’s success</div> <div> </div> <div>Learn more about <a class="postings-link" href="https://www.attentive.com/awake">AWAKE</a>, Attentive’s collective of employee resource groups.</div> <div> </div> <div>If you do not meet all the

requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.</div> <div> </div> <div>At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know. </div></div>

About Attentive

Attentive is the leader in conversational commerce, reinventing business-to-consumer communication. The SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way.

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Job details

Salary

$180,000 - $270,000

Company

NameAttentive
IndustryAdvertising Services
Team Size5

Funding

Total raised

$1.0B

Last stage

Growth

Investors

Coatue
Sequoia Capital
Tiger Global Management
Bain Capital Ventures
IVP

Founders

BL

Brian Long

Co-Founder & former CEO (now Executive Chairman)

LinkedIn
AJ

Andrew Jones

Co-Founder

EL

Ethan Lo

Co-Founder

What happens next.

No applications, no recruiter spam. Just the intro.

01

Confirm the fit

A few questions to make sure this role is the right shape for you. Two minutes.

02

I pitch you to the company

I write the intro, send it to the founder, and handle the back-and-forth.

03

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.