About the role
Why you should join us Forus is a generational opportunity to rethink how we bring new therapies to market, and our path to doing so is significantly de-risked – we have: Exponential organic growth: We have product-market fit and are growing rapidly. Forus supports thousands of new patients every day, is spreading with doctors through word-of-mouth, and works with the largest biopharma companies in the world. An AI-first business model: Our approach is distinctly enabled by AI, but our business gets stronger (not commoditized) as foundation models improve. We are building durability through two-sided network effects that compound over time. Top tier investors: With the traction to support conviction in our model, we raised significant funding from top investors (Thrive Capital, General Catalyst, and Accel) to build an exceptional team of engineers and operators. Our number one priority is scaling to market demand . We are looking for individuals who are high horsepower, high throughput, and hyper resourceful to help us increase capacity and grow. We move fast and need to move faster. All full-time roles are in person in New York. You can learn more about working with us in the last section of this page.
About
the role As our first Field Marketing Lead, you will build the conference, event, and field marketing function from the ground up. This motion sits at the center of how we reach and grow our provider network and reach the most influential leaders in the industry. Your job is to put Forus in front of the physician audiences who need it most and turn their attention into adoption. You will own strategy and drive execution end-to-end, serving as the connective tissue between our sales team and the field. You will decide where and how we show up, build the playbook and systems that scale the function beyond you, and own the budget and metrics that prove what's working. This is a high-leverage seat with a direct line to pipeline and growth. This is a demanding role, with a high level of autonomy and responsibility. You will be expected to "act like an owner" and commit yourself to Forus' success. If you are low-ego, hungry to learn, and excited about intense, impactful work that drives both company growth and accelerated career progression, we want to hear from you. If you join, you will: Own the field marketing function end-to-end: strategy, execution, and the ROI analytics that drive where we invest Determine the right level of presence for each event, including booth, speaking slot, co-branded activation, or strategic dinner Turn every conference, executive dinner, workshop, and more into a growth driver with pre-event outreach, on-site demo booking, and post-event follow-through in tight partnership with sales Build the field marketing playbook, including the processes and best practices that scale the function Own the event budget, tracking, and ROI measurement framework including lead tracking and pipeline Lay the groundwork for Forus-owned events as the program matures We’ll be most excited if you have: 4–10 years in field marketing, event marketing, or conference-driven demand generation A demonstrated track record of owning pipeline metrics — you know your SQLs, your CAC, and your cost-per-demo, and you've defended those numbers in pipeline reviews Proven ability to build from scratch, having founded a function or operated in an environment where the playbook didn't exist yet Experience working alongside sales leadership, with a track record of influencing GTM strategy Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals High NPS with your former teammates Healthcare and/or physician audience experience is a strong plus — if you've worked a medical society conference circuit, we want to hear about it. This is a list of ideal
