About the role
The Job This role owns execution and optimization of Panther’s digital demand generation engine. The focus is on scalable pipeline creation through paid media, lifecycle marketing, and organic social programs targeting security practitioners and decision-makers. This person will act as the primary liaison with Panther’s digital agency and manage day-to-day campaign execution. The Company Panther makes security teams smarter and faster than attackers. We're building the AI SOC platform that modern security teams need. Our Detection-as-Code approach, cloud-native architecture, and powerful security data lake help teams detect and respond to threats at scale. Security teams at leading companies use Panther to protect their organizations without the overhead and costs of legacy SIEM solutions. Founded by security practitioners who lived the pain of protecting large organizations, we've raised $140M from Coatue, Lightspeed, ICONIQ Growth, Snowflake Ventures, and others. We're a global, remote-first company serving customers worldwide. Our culture is built on flexibility, transparency, and collaboration. We operate by three core values: Create Customer Love, Be an Owner, and Take Care of
the Team. We believe diverse perspectives make us better, and that building great security technology should also mean building a rewarding place to work. The
Responsibilities Plan and execute integrated digital demand generation campaigns Manage paid media strategy and external agency relationships (LinkedIn, programmatic, digital channels) Own organic social media execution and growth Manage execution of influencer marketing programs, including creator coordination, campaign rollout, and integration of influencer content across paid, organic social, and digital demand campaigns. Track and optimize influencer performance, ensuring programs contribute to audience growth, engagement, and pipeline generation. Manage campaign setup across email, landing pages, and digital channels Build and optimize nurture and lifecycle programs within HubSpot in partnership with Marketing Ops Conduct audience segmentation and targeting aligned with ABM strategy Test messaging, creative, and conversion paths to improve performance Track campaign performance and provide reporting insights Collaborate with Field Marketing to support event promotion and follow-up The
