Creative Strategist

New York, NY

About the role

<div class="section page-centered" data-qa="job-description"> <h3><strong>

About Us</strong></h3> <div> <div class="notion-selectable notion-text-block" data-block-id="1cfcc837-c1d0-8002-a39a-c4af07becbe4"> <div> <div>Health is the most important thing in life, and the American healthcare system is completely broken - poor outcomes, high cost, bad patient experience. We're building a new system from the ground up.</div> </div> </div> <div class="notion-selectable notion-text-block" data-block-id="1decc837-c1d0-80f9-9fb3-f41b55812d67"> <div data-content-editable-leaf="true"> <p><strong>Our mission is to improve people’s health by making it easy to live a healthy lifestyle.</strong></p> <p>Nourish is the country's largest dietitian-led metabolic health clinic. We’re an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.</p> <p>In 2026 we raised a <a href="https://www.businesswire.com/news/home/20260512183360/en/Nourish-Raises-%24100M-Series-C-to-Reverse-Chronic-Disease-with-AI-Native-Metabolic-Clinic">$100M Series C</a>, bringing total funding to $215M. The round was led by <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmenlovc.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Menlo+Ventures&index=2&md5=a7f691ce61b1b69ee68a13a576315d2e">Menlo Ventures</a>, with participation from <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fthrivecap.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Thrive+Capital&index=3&md5=db2cd91478da9785a5cc9b584dea6320">Thrive Capital</a>, <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.indexventures.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Index+Ventures&index=4&md5=f6be905422c6f378ec1b4bdc03024bbf">Index Ventures</a>, <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fam.jpmorgan.com%2Fus%2Fen%2Fasset-management%2Fmod%2Fgrowth-equity-partners%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=J.P.+Morgan+Growth+Equity+Partners&index=5&md5=1a7d1b0269d6145b0d067a9a65a2fa5c">J.P. Morgan Growth Equity Partners</a>, <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.maverickventures.com%2Findex&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Maverick+Ventures&index=6&md5=65afa52b074a924da58983522f5ff138">Maverick Ventures</a>, <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.ycombinator.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Y+Combinator&index=7&md5=1da67b43f2e7bb379a32a7237fafef10">Y Combinator</a>, <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.boxgroup.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=BoxGroup&index=8&md5=e3212ef4cc6adb74a20f06b6b22341b6">BoxGroup</a>, <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fatomico.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Atomico&index=9&md5=3239e86a77677eeb8958c8bf283d81ba">Atomico</a>, <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.daybreakventures.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Daybreak&index=10&md5=56300ef7f1766268053b30f4c406d8f2">Daybreak</a>, and <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.operatorpartners.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Operator+Partners&index=11&md5=e7e55dbffcf68c8100f12d4da422b1ed">Operator Partners</a>.</p> <p><em><strong>Learn more about our Series C here: <a href="https://www.nourish.com/blog/nourish-announces-series-c">Nourish Blog</a>, <a href="https://www.bloomberg.com/news/articles/2026-05-19/nutrition-care-startup-raises-100-million-to-help-glp-1-treatment">Bloomberg</a>, <a href="https://www.fiercehealthcare.com/finance/nourish-raises-100m-plans-expand-care-model-physicians">Fierce Healthcare</a>, <a href="https://www.digitalnative.tech/p/99180948-121a-4646-869f-a19d176c1c55">Digital Native</a>, <a href="https://open.spotify.com/episode/4KZBAKUgwitLPlDErDDtUg?si=c3985e925a304576">The Pulse Podcast</a>.</strong></em></p> <p><strong>This is not a job for everyone.</strong> We hold an extremely high bar because we believe talent density is our biggest competitive advantage. We're looking for people who actively choose hard, ambiguous problems, who run toward unglamorous work, give and receive candid feedback, and bring relentless resilience without the ego. Our work is important, but we are not self-important. We do this because we’re solving one of the hardest problems in the world, and the problem matters. If that's you, we disproportionately reward it.</p> </div> </div> </div> <div> <h3><strong>

About

the Role</strong></h3> <p>Creative is the #1 input to performance marketing — and performance marketing is the engine behind Nourish's growth. As our Creative Strategist, you'll own the Creative Strategy function at Nourish: setting the strategy and vision, developing our creative roadmap, collaborating with Production to execute it, and owning the learning loop that fuels the strategy.</p> <p>You'll report to our <a href="https://www.linkedin.com/in/lialankford/">Head of Growth & Marketing</a> and fully own our creative strategy roadmap across all channels and all audiences, plus support expanding to new ones. You'll work closely with peers across Creative Production, Media Buying, Product, and more to continue to grow patient acquisition at Nourish.</p> <p>This is a full-time role based out of our Flatiron office in NYC. We're looking for candidates who are local or open to relocating. We work a hybrid schedule with 3+ days per week in the office.</p> <h3><strong>Key

Responsibilities:</strong></h3> <ul> <li><strong>Own ideation, concepting, and briefing</strong>: Combine research and inspo with high-level strategy to come up with sharp ad concepts with a range of diverse execution. Turn those into strong briefs.</li> <li><strong>Collaborate with Production</strong>: Work closely with our Production team (Design, Copy, Video, UGC) to produce high-quality, performant ads.</li> <li><strong>Inform the creative learning loop:</strong> Analyze creative performance to identify the patterns in what is and isn't working and use the learnings to evolve our strategy and roadmap.</li> <li><strong>Partner cross-functionally:</strong> Work closely with Media Buying, Creative Production, Product, and more teammates to grow our paid channels.</li> </ul> <h3><strong>We’d love to hear from you if:</strong></h3> <ul> <li>You have <strong>2-4 years of experience in creative strategy and/or growth marketing,</strong> with experience managing to growth KPIs and working directly with creative production teams.</li> <li>You have <strong>strong creative performance instincts.</strong> You don't need to be right every time, but you have intuition for what will and won't work on paid, and you understand what makes a good ad.</li> <li>You are <strong>creatively generative.</strong> You never run out of ideas. You can deeply understand a patient’s barriers and motivations, and you’re chronically online enough to turn that into a diverse set of ad concepts.</li> <li>You're a <strong>strong cross-functional collaborator</strong>, especially with creative teams and media buying. You are skilled at getting great output from Design and Copy partners.</li> <li>You're <strong>fluent in performance data.</strong> You have a strong numbers sense, you're good at pattern matching across tests, and you can turn creative analysis into tactical and strategic decisions.</li> <li>You thrive in <strong>high-growth, high-stakes environments</strong> where you're expected to deliver results, and you're excited to be both the strategic layer and the person still close enough to the work to catch what's off.</li> </ul> <h3><strong>More Information</strong></h3> <div> <p><a href="https://app.notion.com/p/A-Guide-to-The-Nourish-Bar-36ecc837c1d0810f9f24e75b240c666c?pvs=21">The Nourish Bar</a></p> <p><a href="https://app.notion.com/p/Values-84cef6ac8c384f4d8f595a8c0061c62c?pvs=21">Our Values</a></p> <p><a href="https://app.notion.com/p/Why-Nourish-Exists-84442a27abc34e2b95b2ad3d3dfb1214?pvs=21">Why Nourish Exists</a></p> <p><a href="https://www.notion.so/a461b591089f412dbc2c55ab7167f74e">

How We Work</a></p> <p><a href="https://www.notion.so/38e34a54930f45cf93f41fd7f7e28a83">Comp Philosophy</a></p> <p><a href="https://app.notion.com/p/36dcc837c1d0810198e4e69580095e2a?pvs=21">

Benefits</a></p> </div> </div> </div> <div class="section page-centered" data-qa="closing-description"> </div>

About Nourish

Nourish is a healthcare technology company that connects patients with registered dietitians through virtual nutrition counseling services covered by insurance plans. The platform allows users to find dietitians based on their health goals and attend appointments through telehealth, while also offering tools for meal tracking, goal monitoring, and nutrition guidance through its mobile application. Nourish works with Registered Dietitian Nutritionists who provide support for conditions such as diabetes, weight management, cardiovascular health, eating disorders, and pediatric nutrition care. The company states that it partners with major insurance providers to reduce out-of-pocket costs for patients and offers ongoing nutritional care through recurring consultations. In addition to patient services, Nourish publishes educational resources and uses data-driven approaches to support personalized nutrition planning and long-term health management.

Other roles at Nourish

Interested?

Let me introduce you to the founders.

Skip the process

Job details

Location

New York, NY

Company

NameNourish
IndustryAI Infrastructure
Team Size5

Funding

Total raised

$115M

Last stage

Series B

Investors

JJ.P. Morgan Growth Equity Partners
Thrive Capital
Index Ventures
Y Combinator
MMaverick Ventures

Founders

SP

Sam Perkins

Co-Founder & President

SL

Stephanie Liu

Co-Founder & CTO

Aidan Dewar

Aidan Dewar

Co-Founder & CEO

LinkedIn

What happens next.

No applications, no recruiter spam. Just the intro.

01

Confirm the fit

A few questions to make sure this role is the right shape for you. Two minutes.

02

I pitch you to the company

I write the intro, send it to the founder, and handle the back-and-forth.

03

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.