Founding GTM Hire

Yarn is the video product for agentic GTM teams. Growth teams at teams like Clay and Faire have gone from a couple of videos a month to generating 100’s of videos with Yarn.

We're five engineers and designers in Soho NYC. Four of us are ex-founders. We've just launched, and everything on the growth side is still run by the founders. You'd be the first person whose whole job is growing Yarn.

What you'll actually do

This is a generalist role – whatever moves the company forward, and today that looks like:

• Hunt logos. Get the fastest-growing companies in the world using Yarn. Think Ploy, Legora, OpenAI. Outbound, targeted demos, launches, ABM video at scale.
• Write and ship content. Launch videos, playbook walkthroughs, shorts, posts, landing pages. All the copy that converts. You don't need to be on camera.
• Design and eval the agent. Write the playbooks the agent follows, judge its output, grade evals with the engineers. You won't write much code, but you'll decide what good looks like.
• Build the first growth systems. Onboarding and activation, routines that run 24/7, outbound built on Clay. Then whatever comes next.

Who you are

• Smart and hungry. No specific experience required.
• A genuinely good writer. Scripts, cold emails, posts, landing pages.
• Extremely high-agency. You'll get a vague problem and a customer waiting.
• Good taste. You know the difference between a great launch video and a fine one.
• Comfortable in ambiguity. We're pre-playbook and pre-metrics. You'll help write both.
• Can run through brick walls.

We love former founders. Eighty percent of the team are ex-founders.

Backed by
$7M+ from Y Combinator, General Catalyst, Race Capital and Varun Anand, cofounder of Clay. Angels include execs from Adobe, Canva and Meta, plus customers and Clay employees.