VP of Marketing

What You'll Do Own Evvy's full consumer growth P&L — setting annual and quarterly targets across acquisition, conversion, retention, and subscription MRR, and be accountable for hitting them Set acquisition strategy and budget allocation across paid and organic channels with genuine rigor — from content and community to paid infrastructure, with the measurement to know what's actually driving revenue Define how content, influencer, and community-driven growth feed the funnel — and build the incrementality and attribution infrastructure to know when they're working Oversee CRO, landing page strategy, email capture, and referral programs as compounding growth levers, not afterthoughts Build the retention and lifecycle programs that turn first-time customers into long-term subscribers — at Evvy, the relationship doesn't end at purchase Create the experimentation cadence that lets

the team move fast and make good decisions, with AI embedded throughout Directly manage senior reports and build a growth org that performs with the urgency this mission deserves Identify new growth surfaces before the business needs them and build the case to go after them

What We're Looking For 10+ years in growth or digital marketing, with at least 7 years focused on acquisition and 3+ years managing reports and owning commercial outcomes You've built the engine, not just run it — you can point to growth infrastructure you stood up and the results it produced Genuine fluency in measurement: you understand the difference between correlation and causation in marketing data, and you build systems accordingly Strong point of view on AI and how it applies to growth workflows — from creative testing to experimentation infrastructure to reporting — and a track record of actually using it Experience marketing a product that requires education before purchase — Evvy's customer needs to understand why this matters before she converts, and your strategy has to account for that A track record of hiring well and building teams that outlast your direct involvement High agency, low ego — you move fast, decide with imperfect information, and own outcomes fully Working at Evvy Evvy is a primarily in-person team based in New York, NY with a strong culture of collaboration and connection. We work from the office 4 days a week (Wednesdays remote), and we genuinely enjoy spending time together: team dinners, happy hours, and shared wins are part of the rhythm here. Our Values Start with the why. We tie everything back to a user need or company goal. Figure it out. We take initiative, embrace ambiguity, and build from first principles. Create win-wins. We solve problems with patients, partners, and the business in mind. Own it to the end. We close every loop and take pride in the details. Stay eleven steps ahead. We anticipate, plan, and act with foresight and speed. Company

Benefits Flexible PTO $1K learning and development budget Health, dental, and vision insurance, plus HSA plans 401(k) plan (Roth and traditional) Monthly team events Free Evvy membership Paid parental leave Evvy is an equal opportunity employer committed to diversity and inclusion. We welcome applicants of all backgrounds and do not discriminate based on race, gender, sexual orientation, age, disability, or other protected characteristics. All communications will come from an @ evvy.com email address.

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