About the role
About Educato
Educato is a YC-backed AI learning company helping students prepare for exams through personalized study plans, practice questions, mock exams, and AI tutoring.
We’re building a creator-led growth engine across multiple countries. We’re hiring someone to launch and grow Educato’s creator program in South Africa.
About the role
You’ll own our UGC and creator-marketing activity in South Africa. You’ll identify promising creators, build relationships with them, manage campaigns, and help turn successful content into a repeatable growth channel.
This is an entry-level role with meaningful ownership. You don’t need years of experience—we care more about judgment, initiative, communication, and execution.
What you’ll do
- Find and recruit creators on TikTok and Instagram.
- Evaluate creators based on audience, content quality, and brand fit.
- Negotiate rates and onboard creators.
- Manage briefs, deadlines, feedback, deliverables, and payments.
- Track campaign results and identify successful content patterns.
- Share local market insights with Educato’s global growth team.
- Build a reliable pipeline of creators for your market.
You’re a great fit if
- You’re a native English speaker with strong written and spoken communication skills.
- You understand the culture, trends, and creator ecosystem in South Africa.
- You’re organized, proactive, and comfortable managing several projects.
- You communicate clearly and give thoughtful feedback.
- You enjoy TikTok, Instagram, creator marketing, or digital media.
- You learn quickly and take responsibility for results.
Previous marketing experience is helpful but not required.
