Senior Marketing Manager

Senior Marketing Manager

Department: Corporate Marketing

Employment Type: Full Time

Location: Guatemala

Description

We are seeking a highly motivated Senior Marketing Manager to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Central America.

Key Responsibilities

• Hold responsibility for Passengers Acquisition and Retention KPIs

• Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product

• Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix

• Hold country marketing budget processes

• Generate hypotheses and execute tests to drive growth hacking initiatives

• Lead Brand positioning in line with local insights and global brand guidelines

• Oversee the creation of effective and culturally relevant creatives for all marketing channels

• Identify and nurture partnerships that align with marketing objectives

• Perform market and audience research

Skills, Knowledge & Expertise

• 7+ years of digital consumer marketing experience in a global company, 3+ years in a similar role

• Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills

• Experience working with a mobile product, preferably ride-hailing or similar tech industry

• Proven track record of effectively delivering multiple marketing projects in a fast-paced environment

• Hands-on project management experience, including agency management and direct involvement in tasks when needed

• Ability to develop market insights and marketing strategy and analyze campaign effectiveness

• Strong data and analytical skills

• English and Spanish on a fluent level

Job Benefits

• Be part of a growing and innovative company with a unique approach to ride-hailing

• Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued

• Have the opportunity to make a significant impact on the company and the industry as a whole

• Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands

• Competitive salary

• Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company