GTM Lead

Our marketing systems already work. We are hiring you to push past them: open channels we have not tried, run growth experiments, and scale the ones that earn it. You will sit inside the GTM team and own product marketing and growth as one job: how we describe the product, where that description shows up, and whether it moves numbers. That covers positioning, LinkedIn, the blog, use case pages, paid experiments, and SEO. You get the current playbook to build on, and the freedom to break the parts that have stopped working. Own Finrep's positioning: what we say we do, who we say it to, and how that shows up across every channel Write LinkedIn content a technical accountant would actually stop for, grounded in real filings, FASB updates, or SEC comment letter data Run content and growth experiments across LinkedIn, Twitter, and YouTube. Set the hypothesis, ship it, read the numbers, kill what does not work Own paid experiments end to end: copy, creative, targeting, and the honest call on whether a channel deserves more budget Drive SEO enrichment: backlinks, affiliates, and partner outreach Write and optimise use case pages, blog posts, and landing pages for both search engines and AI answer engines: ChatGPT, Perplexity, and Google AI Overviews Track competitors and turn the gaps in how they position themselves into angles we can own Grow the top of the funnel, and scale whatever works