About the role
The Home Care Business Development Executives (known as Home Care Acquisition Managers internally) are responsible for signing strategic, high value home care agencies into the A Place for Mom network. The position is key to our success by ensuring that we have the right home care agencies in each market to handle all of our referral needs. The HCAM must reach out to their target portfolio of home care agencies and present a personalized sales presentation on the immediate value that APFM can bring to their agency. The HCAM may need to work with other departments to drive success – most frequently our Onboarding Specialists, Success Managers and Care Advisors. What you will do: Manage multiple geographical markets with a targeted list of high potential home care agencies to sign in each market, including cold calling and prospecting. Educate potential agencies on A Place for Mom’s value, and set expectations for their experience with A Place for Mom and our referral programs. Sign on new agencies that meet A Place for Mom’s customer
qualifications and regulatory
requirements, managing the full sales cycle and closing deals. Meet or exceed weekly Key Performance Indicators and monthly sales targets. Ensure the success of our new home care agencies by collecting all the information required to complete the signed agreement and transition the new agency to our onboarding team. Maintain detailed notes and document all sales activity in our CRM. Keep in excellent communication with the Manager of Home Care Acquisitions and prepare reports of weekly accomplishments and achievement of goals. Occasional travel may be required.
Qualifications: 2+ years of sales experience preferred, with a strong background in business development and outbound sales. Hunter mentality with proven success in cold calling, prospecting, and closing. Highly organized and able to prioritize multiple
responsibilities, while meeting or exceeding expectations and sales targets. A personal sense of urgency and ability to overcome obstacles. Excellent communication and presentation skills. Able to properly and accurately enter data into CRM tools. Excellent customer service skills. Ability to deliver results while working in a fast-paced environment. Comfortable with data tracking, analysis and CRM tools. Strong computer skills necessary, including Microsoft and Google suites. Education
Requirements: Bachelor’s degree preferred
Compensation: Base Salary: $50,000 ($24.04 an hour) On Target Earnings: $82,500 ($32,500 variable
bonus - Uncapped )
Benefits: 401(k) plus match Dental insurance Health insurance Vision Insurance Paid Time Off #LI-TF1 About A Place for Mom A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies. Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other. We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s
who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference. Our employees live the company values every day: Mission Over Me : We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy. Do Hard Things : We are energized by solving challenging problems and see it as an opportunity to grow. Drive Outcomes as a Team : We each own the outcome but can only achieve it as a team. Win The Right Way : We see organizational integrity as the foundation for how we operate. Embrace Change : We innovate and constantly evolve. Additional Information: A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview. If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission. All your information will be kept confidential according to EEO guidelines. A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and
responsibilities, please visit www.dhs.gov/E-Verify .
About A Place for Mom
A Place for Mom provides free, dedicated senior care guidance for caregivers and their families. The company helps families navigate the complex and often urgent process of finding senior living and home care by connecting them with personalized support and local care options. A Place for Mom generates revenue by referring families to senior living communities and home care providers within its network.
The company serves caregivers and families seeking solutions for aging loved ones, including those exploring independent living, assisted living, memory care, and home care. Many families enter this process with limited knowledge, time constraints, and high emotional and financial stakes. A Place for Mom addresses these challenges by simplifying the search, offering expert guidance, and helping families evaluate options that align with their needs, preferences, and budget.
A Place for Mom operates a platform that combines a large national network of senior care providers with experienced advisors who deliver one-on-one support. Advisors help families understand care types, identify appropriate communities or services, and navigate decision-making from initial research through move-in or care start. This model reduces friction in a fragmented market and provides a more efficient path to finding care.
The company’s value lies in its ability to pair personalized human support with broad market coverage, giving families access to relevant local options while improving confidence in their decisions. Its nationwide scale and category focus position A Place for Mom as a key intermediary between families and senior care providers, supporting both discovery and placement within the senior care ecosystem.
Other roles at A Place for Mom
Account Manager
RemoteInbound Sales Representative (Remote/Eastern Time)
Harrisburg, Edison + 4 moreInbound Sales Representative (Remote/Eastern Time)
Orlando, Pittsburgh + 3 moreInbound Sales Representative (Remote/Pacific Time)
Aurora, Boise + 4 moreInbound Sales Representative (Remote/Eastern Time)
Providence, Savannah + 5 more
Refer someone
Know someone great for this role?
Share your link. If they get hired through Standout, you get $3,000.
Job details
Salary
$50,000 - $82,500
Location
Remote
Funding
Total raised
$175M
Last stage
Growth
Investors
Founders
What happens next.
No applications, no recruiter spam. Just the intro.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.
