Product & Integrated Marketing Lead

Responsibilities Define and develop the marketing roadmap for a portfolio of Fora products in partnership with Product and cross functional stakeholders. Own the end to end go-to-market strategy for new products and feature launches, from research and positioning, through product pricing and packaging, campaign planning, execution, and post launch analysis. Combine established methodologies with AI native tools Partner closely with Product, Strategy and Business Operations, Content Design, Growth, Lifecycle Marketing, Communications, Creative, and Consumer Insights to deliver coordinated marketing initiatives and inform product development. Lead quantitative and qualitative research efforts alongside the Consumer Insights team to develop a deep understanding of customer needs, behaviors, and opportunities. Translate customer insights into clear product positioning, messaging, and marketing strategies. Develop integrated campaigns that support product adoption and long-term growth while also shaping the overall Fora brand narrative. Use data to evaluate campaign performance, generate actionable insights, and continuously improve marketing effectiveness. Manage multiple high priority initiatives while aligning stakeholders across teams and maintaining strong execution.

Requirements 8+ years of experience in product marketing with ownership of end to end go-to-market strategies. Extensive experience planning and managing large scale, multi-channel marketing campaigns. Deep experience partnering with consumer insights or research teams and applying customer research to product positioning and marketing strategy. AI fluency and demonstrated examples of how AI is integrated into workflows to improve speed and quality of execution Strong analytical skills with the ability to interpret data and make informed marketing decisions. Demonstrated success leading complex cross functional initiatives across multiple stakeholders. Excellent project management and organizational skills with the ability to manage competing priorities. A collaborative working style with exceptional communication and stakeholder management skills. A customer first mindset and a strong orientation toward business outcomes. A desire to work in a fast-paced startup environment. Ability to work in the United States and currently based in New York City or willing to relocate. Strongly Preferred Experience marketing B2B products. Experience building or improving marketing processes and operational frameworks. Experience partnering closely with Product, Growth, and Lifecycle Marketing teams. Experience with people management. Experience in the travel industry is welcome but not required.

Compensation

Compensation for this role varies based on experience, with an indicative range of $170K–$220K + equity. Final

compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role. Unlimited vacation Health Insurance (including an option completely covered by Fora HQ) Dental & Vision Insurance Wellhub Memberships 401k plan with company match Commuter

Benefits Supplemental Life Insurance Stock Options This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. Our Values We’re forging our own path Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo. We’re stronger together Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers. We believe in technology We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers. We’re here to serve We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way. We mean business Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry. WORK AUTHORIZATION Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement. EQUAL OPPORTUNITY Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment,

compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.

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