Founding Growth Lead

You need to be a jack of all trades on launching, and then drill down when it counts. A launch touches copy, video, email, the landing page, community threads, creator outreach, and press, and for a while you'll be the only person who touches any of it. So you need to be at least competent at all of them and unbothered about doing the unglamorous parts yourself. But breadth alone isn't enough — every launch has one thing that decides whether it works, and you need to spot which one it is and go genuinely deep on it. Sometimes that means rewriting a headline forty times. Sometimes it means spending a week in the forums understanding why a specific segment doesn't believe our rebate math. Generalist by default, specialist on demand.

What you'll own

• Launches, end to end. Find the story in a shipped feature, package it, pick the timing, run the distribution. Then unbundle big launches into follow-on beats so the cadence never goes quiet.
• Being a face of Roame. Short-form video, YouTube, X, Reddit, the forums. Award travel is a community that trusts people, not logos.
• Talking to members constantly. Support threads, calls, DMs, cancellation conversations. You'll be closer to our users than anyone else here, and you'll carry what you learn straight back into product decisions.
• Creator relationships across the points and miles world — the bloggers, YouTubers, and newsletter writers our users already read.
• The numbers. Signups, membership conversion, retention, and rebate volume per launch. We want to know which launches actually moved something and which just made noise.

You might be a fit if

• You've put something into the world publicly — a channel, a newsletter, an account, a side project with real users — and you can point us to it.
• You're comfortable on camera and not precious about it. Rough and fast beats polished and late.
• You write clearly, quickly, and in a human voice.
• You're genuinely interested in points and miles, or you'll be deep in it inside a week because that's how you are about new things.
• You'd rather figure out the playbook than be handed one. We don't have one yet — you'll be writing it with us.
• Remote works for you, but you're relentlessly reachable and move at our pace.
• You'll push us rather than wait on us. If the launch calendar is empty, you fill it and tell us after.
• You can do a bit of everything a launch needs — write it, film it, ship the page, work the community — and you know which one to obsess over this time.

Years of experience matter much less to us than slope. If you're early in your career and hungry, apply. If you've never had a marketing title but you've built an audience from nothing, definitely apply.

Probably not a fit if

• You want a defined channel budget and a quarterly campaign calendar.
• You'd rather not be on camera.
• You think of marketing as scheduling posts on top of someone else's work.
• You're excellent at exactly one channel and would need to hire out the rest. There's no one to hand it to yet.
• You're broad but never deep. Touching everything lightly is how launches end up forgettable.

Salary Range: $100k-150k, up to 50% contingent bonuses end of year, 0.1-0.5% equity

Skip the cover letter. Send us two things:

1. A launch you admired — any product, any company — and two sentences on why it worked.
2. A 60-second video pitching Roame's hotel rebate to someone who has never heard of us. Phone camera, one take, no editing. We're looking at whether you can make a stranger care, not at your production values.

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.