About the role
About Conveo
Conveo is building AI powered consumer understanding infrastructure platform enabling fast, affordable, and high quality consumer / B2B research. Global brands like Unilever, Google, and Orange use our AI video interviewer to generate insights across marketing, product, and research teams.
Why this role shapes the whole company
Positioning sits upstream of everything a company says. The words chosen for a segment decide which ads work, which pages convert, which deals open, and which category the market files us under. At most companies that thinking is scattered across founders, sales decks, and agencies. Here it has one owner. You.
Conveo is going from tool to infrastructure, and founding a category to do it. Categories are won inside the buyer's head, which makes the person who truly understands those buyers, and can tell their story back to them better than they can tell it themselves, one of the highest-leverage people in the company. What you write becomes what sales says, what the website claims, what the ads promise, and eventually what the market believes.
This is a whole-company seat. You are the resident empath for everyone who buys Conveo, from the insights leader who runs the platform to the CMO who signs for the infrastructure. Product asks you how a feature should be framed. Sales asks you what to say in the room. Founders ask you whether the narrative holds. When someone anywhere in the company needs to know what our buyers think, want, fear, or say, they come to you, and you know.
Your Mission
1. Understand our buyers better than anyone in the company
Confidence here comes from doing the work, and you know how the work is done.
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Run the positioning exercises: the interviews, win/loss reviews, and segmentation work that establish who buys Conveo, why, and why now
