Director, GTM Engineering

• Design and own the full‑funnel growth architecture: paid (search, social, programmatic, video), organic (SEO, content, web), ABM, partnerships, and referral.

• Build the experimentation infrastructure, test frameworks, audience segmentation, offer variants, landing page scaffolding, and run rapid learning cycles.

• Engineer the demand‑to‑pipeline path: ICP definitions, routing logic, handoff SLAs, and Sales feedback loops.

• Identify new channels and build the playbook before you scale spend.

The Stack

• Instrument the growth funnel end‑to‑end across Salesforce, HubSpot, GA4, Webflow/CMS, and attribution/BI tooling.

• Partner with RevOps and Analytics to establish taxonomy, data hygiene standards, and attribution models that hold up under scrutiny.

• Build dashboards and reporting infrastructure that make the "what's working" question answerable in real time.

The Creative System

• Translate brand narrative into a modular creative system: reusable components, briefing templates, concept libraries, and asset testing frameworks.

• Brief internal partners and external agencies with enough precision that output is consistent and on-brand without requiring constant oversight.

• Ensure every touchpoint, ads, pages, nurture, physical, reinforces positioning.

Agency & Vendor Operations

• Build the operating model for external partners (media, creative, CRO, SEO): clear briefs, performance expectations, and accountability structures.

• Negotiate scope, track outcomes, and keep learning velocity high.

Cross‑Functional Alignment

• Serve as the DRI for growth: set strategy, run the operating cadence, and align Sales, RevOps, Product, and Brand around clear priorities.

• Build influence without line authority, turn stakeholders into an integrated growth squad.

• Communicate trade‑offs, experiment results, and investment guidance in crisp, decision‑ready formats.

What You Have

• Senior, hands‑on experience building integrated growth programs in B2B SaaS; healthtech experience a plus.

• You're equally comfortable instrumenting a funnel as writing a high‑conversion brief, and you've shipped real things in both modes.

• Strong systems instinct: you design processes, taxonomies, and operating cadences that other people can actually use.

• You influence without authority, move fast with incomplete information, and maintain high standards while doing it.

• A bias toward building: when something doesn't exist, you make it.

Nice to Have

• Built ABM motions in close partnership with Enterprise and Mid‑Market Sales.

• Run product‑led and sales‑led motions in parallel.

• Worked with data science on incrementality testing or advanced attribution.

• Scaled a performance creative system across channels, briefing, asset libraries, structured testing.

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Employees will act in accordance with the organization’s information security policies, to include but not limited to protecting assets from unauthorized access, disclosure, modification, destruction or interference nor execute particular security processes or activities. Employees will report to the information security office any confirmed or potential events or other risks to the organization. Employees will be required to attest to these requirements upon hire and on an annual basis.

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