About the role
About
the Role We’re an early-stage startup seeking an experienced, creative, and AI-forward Marketing Manager to help grow and scale our marketing efforts. In this role, you’ll develop, test, and expand customer acquisition channels, with a strong emphasis on building scalable channels beyond paid advertising. You’ll be responsible for identifying new growth opportunities, experimenting quickly, improving campaign performance, and helping our product reach far and wide. With our product-led growth strategy, you’ll collaborate across teams to fuel customer acquisition, improve engagement, and expand our customer base.
Responsibilities Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs. Build and scale marketing channels from zero to meaningful reach, especially outside of paid channels. Use AI tools heavily to improve marketing workflows, accelerate experimentation, generate creative concepts, and scale campaign execution. Develop strong written content for ads, emails, landing pages, campaigns, and other marketing materials. Build a library of creative concepts to communicate value to different buyer personas. Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention. Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns.
Qualifications You have strong startup experience and are comfortable working in a fast-moving, resourceful environment. You are a heavy user of AI tools and know how to apply them to grow, automate, and scale marketing efforts. You have experience scaling a marketing channel from zero to significant reach, ideally beyond paid acquisition. You love brainstorming new concepts, ad creatives, campaign ideas, and messaging. You have experience acquiring small businesses and prosumer customers. You understand how to assess campaign impact and estimate the effort needed to generate results. You can manage multiple projects simultaneously and identify the fastest path to value. You bring a full stack of marketing skills, from ideation to execution and analysis. You have experience managing paid digital marketing campaigns. You have excellent command of the English language and are a strong writer. You’re able to create compelling content for ads, emails, landing pages, and campaigns. You have a creative mindset and an eye for design, brand, and visual communication, and have used that ability to author copy, images, and videos with AI assistance. You have at least 3 years of marketing experience, including at least 1 year in a senior role. Why You Should Apply If you’re passionate and skilled but don’t meet every qualification, please apply anyway. Talent, potential, and enthusiasm are highly valued here. B12 is a safe and inclusive workplace, welcoming applicants from diverse backgrounds. We particularly encourage applications from women, people of color, underrepresented minorities, and members of the LGBTQIA community. How to Apply Please submit your resume and LinkedIn profile. Feel free to include a brief note introducing yourself and why you’re interested in joining B12.