About the role
About
the role: You'll lead marketing at Everlab, reporting directly to our CEO. You'll shape our global brand, accelerate growth and lead our expansion into new international markets. We're looking for someone who has helped scale a consumer business from $10m to $100m+ in revenue, managed annual marketing budgets of $20m+, and successfully launched and grown products across multiple international markets. This is a full-time hybrid role based in Sydney (preferred), although we're open to exceptional candidates globally. Our team works from the office three days per week.
Responsibilities and Scope Growth strategy: Own Everlab's end-to-end consumer marketing strategy across acquisition, activation, conversion, lifecycle, retention and referral. Identify the highest leverage growth opportunities, prioritise initiatives and allocate resources to maximise long-term commercial growth. Own the marketing roadmap and ensure
the team is focused on the work that matters most. Team leadership: Build, lead and develop Everlab's Marketing team. Set a high-performance culture with clear goals, rapid execution and a strong bias towards experimentation. Hire exceptional talent, coach future leaders and continually raise the bar for performance. Work closely with Product, Clinical, Operations, Sales and Design to ensure marketing is embedded across the business. Marketing and channel ownership: Own consumer marketing across paid search, paid social, influencer marketing, SEO, lifecycle, referrals, brand and emerging channels. Balance long-term brand building with short-term commercial performance. Move quickly, measure rigorously and scale what works. Own creative direction across campaigns and ensure messaging remains clear, differentiated and commercially effective. Lead the go-to-market strategy for new products, pricing initiatives and major commercial launches. Customer lifecycle & retention: Own the member journey from first interaction through to long-term membership. Develop lifecycle strategies that improve activation, engagement, retention, reactivation and lifetime value. Partner closely with Product and Operations to remove friction throughout the customer journey and improve conversion at every stage. Commercial performance: Own the annual marketing budget and ensure every dollar is allocated effectively to maximise long-term commercial returns. Be accountable for acquisition efficiency, CAC, LTV, retention, conversion and overall commercial performance. Develop a culture of continuous experimentation through structured testing across creative, audiences, landing pages, pricing, messaging and lifecycle communications. Use AI and automation wherever it improves speed, quality or decision making. Reporting & planning: Own reporting across acquisition, funnel performance, CAC, LTV, retention and overall marketing efficiency. Build forecasting, planning and reporting processes that help Everlab make better commercial decisions. Turn data into clear priorities and recommendations for the leadership team.
