Senior Product Designer

About Fora Fora is the modern travel agency , empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career , whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal. Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City . In 2025, we announced our $60 million Series B and C investment rounds , led by Thrive Capital and Insight Partners , with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work. We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

About

The Role We are looking for a Senior Product Designer to join our growing design team. This person will report to our Director of Product Design and embed within a product-focused team (Product Manager, Engineering Manager, Engineers). As an early Design hire at a time of rapid company growth, you will play a key role in shaping what our product and design processes will look like for years to come. Our Travel Advisors are our primary users of the Fora Portal, where we build integrated tooling to support their work and success. From onboarding and training, to helping them manage their business (CRM, marketing, workflow), to an integrated booking platform, to reporting and commission tracking, our team is obsessed with making their workflow seamless and easy to use. Key

Responsibilities Lead with insights, designs, flows, prototypes, etc. – both strategically and tactically. Be comfortable with the entire Product Design process from research and design system input, to design and prototyping, to handoff and QA. Contribute to our Design System to create consistently high quality experiences for our customers and decrease the time it takes to deliver it. Develop product designs that strike a balance between creativity, quality, speed, and business opportunity. Design new product features, from conception to user experience to pixel perfect implementation. Establish and drive a posture and practice of understanding customer problems deeply – not just reacting to customer requests but understanding them well enough to create solutions customers could not have thought of themselves. Design and execute mixed-method research studies, synthesizing behavioral data using established UX research methodologies (affinity diagramming, statistical analysis of task completion rates) to produce insights that inform product strategy. Demonstrate compelling and confident storytelling that surfaces assumptions and difficult decisions but also aligns stakeholders around solutions. Work collaboratively with peers in Product Management, Product Ops, Engineering and across Fora. About you: Have 5+ years of product design experience, preferably in a startup or embedded environment. Have a bachelor's degree in Human-Computer Interaction, Interaction Design, Computer Science, or a related field. Feel comfortable designing for both SaaS and Consumer-facing products, and have significant experience in at least one. Are excited about the prospect of creating many designs quickly, and are excited about both designing from 0-1 and iterating on existing products. Approach design with an eye on practicality and business impact. Are comfortable working with partial data or input from Product Managers (you can think with a product mindset and help push

the team forward when needed.) Communicate well, both your design ideas, as well as an ability to speak fluently with our advisors to secure product feedback. Have a strong ability to create easy-to-use interfaces to accomplish complex tasks. Have a fondness for identifying and addressing uncertain issues and converting them into well-defined objectives. You have an eye for visually appealing and meticulously crafted design, paying close attention to details. Are extremely comfortable with Figma. Hands-on HTML/CSS background is a plus.

Compensation

Compensation for this role varies based on experience, with an indicative range of $140K–$190K + equity. Final

compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role. Unlimited vacation Health Insurance (including an option completely covered by Fora HQ) Dental & Vision Insurance Wellhub Memberships 401k plan with company match Commuter

Benefits Supplemental Life Insurance Stock Options This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. Our Values We’re forging our own path Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo. We’re stronger together Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers. We believe in technology We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers. We’re here to serve We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way. We mean business Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry. WORK AUTHORIZATION Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement. EQUAL OPPORTUNITY Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment,

compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.