About the role
Who we are. Reality Defender is an award-winning cybersecurity company helping enterprises and governments detect deepfakes and AI-generated media. Utilizing a patented multi-model approach, Reality Defender is robust against the bleeding edge of generative platforms producing video, audio, imagery, and text media. Reality Defender's API-first deepfake detection platform empowers teams and developers alike to identify fraud, disinformation campaigns, and harmful deepfakes in real time. Backed by world class investors including DCVC, Illuminate Financial, Y Combinator, Booz Allen Hamilton, IBM, Accenture, Rackhouse, and Argon VC, Reality Defender works with leading enterprise clients, financial institutions, and governments in order to ensure AI-generated media is not used for malicious purposes. Youtube: Reality Defender Wins RSA Most Innovative Startup The Product Marketing Role. As a Product Marketer, you’ll shape how enterprise customers understand, evaluate, and adopt Reality Defender’s deepfake detection solutions. You’ll own go-to-market strategy and messaging across our platform, helping position our products for security leaders, fraud teams, and government stakeholders. This role is ideal for marketers who enjoy translating complex AI and cybersecurity technologies into compelling stories that drive awareness, pipeline, and customer adoption.
Responsibilities include: Define and execute go-to-market strategies for new products, features, and integrations. Develop and maintain product positioning, messaging, and competitive differentiation throughout enablement materials for Reality Defender’s sales and customer success teams and our channel partners Collaborate with sales, customer success, and product teams to create sales enablement materials, including pitch decks, datasheets, and FAQs. Conduct market research to understand customer needs, industry trends, and competitive landscape. Lead the creation of compelling case studies, use cases, and customer stories. Partner with demand generation and content teams to build campaigns that drive product adoption and customer engagement. Track and measure the success of product launches and marketing initiatives.
