Coba.ai Hiring | Marketing/G2M for US-MX cross-border fintech (remote US or MX)
About the role
**Please review the following description before submitting your information. All details must be provided in English.
Coba is a cross-border account that facilitates the seamless management of finances for professionals in the US and Mexico, enabling them to operate in two currencies effortlessly.
The ideal candidate will excel at fostering meaningful interactions between various stakeholders while prioritizing the overall client experience.
We are looking for an experienced Marketing Professional to extend our marketing efforts and help us grow our user base. This role is ideal for a creative, strategic thinker who can build and execute marketing campaigns tailored to cross-border professionals, with a deep understanding of both US and Mexican markets.
Responsibilities:
- Develop and execute multi-channel marketing strategies to drive customer acquisition and engagement.
- Design and manage marketing campaigns targeting expats, freelancers, and professionals in both the US and Mexico.
- Collaborate with the product, design, and sales teams to ensure consistent messaging and branding.
- Manage and optimize digital marketing channels, including SEO, SEM, social media, email, and content marketing.
- Analyze campaign performance and generate reports to drive marketing decisions.
- Identify and establish partnerships with influencers, media, and organizations that align with Coba’s target market.
- Create compelling content and messaging tailored to the needs of cross-border professionals.
- Monitor the competitive landscape to ensure Coba stays ahead of the curve in marketing trends.
Qualifications:
