Meta Creative Strategist — Performance Creative

About the role

Join Our Team

Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.

As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.

We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.

About the role:

We are looking for a highly creative and performance-driven Meta Creative Strategist to lead paid social creative strategy, concept development, creative testing, and content iteration across Meta advertising campaigns.

This role is ideal for someone who understands how creativity directly impacts advertising performance and can transform customer insights, product benefits, ad performance data, and testing results into high-performing concepts that drive growth.

You will work closely with media buyers, content creators, and creative teams to continuously improve creative performance and help scale customer acquisition through innovative and data-driven advertising strategies.

What you will do:

Develop Meta ad concepts, hooks, scripts, angles, and testing ideas
Create and iterate performance-focused advertising creatives
Build weekly creative testing plans based on campaign performance data
Analyze winning and underperforming creatives to identify repeatable patterns
Develop UGC briefs, shot lists, and creative direction for content teams
Recommend creative iterations based on performance signals and testing outcomes
Maintain a structured testing process across products, offers, audiences, formats, and creative angles
Collaborate closely with media buyers to improve campaign performance
Stay current on eCommerce creative trends, UGC formats, and paid social best practices
Contribute to creative strategy in AI-driven campaign environments

Requirements:

Proven experience developing high-performing Meta advertising creatives
Strong understanding of direct-response marketing principles
Experience working in eCommerce environments
Strong communication and organizational skills
Ability to balance brand consistency with performance objectives
Strong understanding of performance-driven creative strategy
Experience collaborating with media buying and marketing teams
Ability to analyze creative performance data and identify optimization opportunities

Must have:

Experience creating:
- UGC concepts
- Product-focused creative
- Testimonial creative
- Founder-led content
- Offer-based advertising
Strong understanding of:
- Hooks
- Angles
- Creative testing
- Messaging strategy
- Direct response marketing
Experience writing:
- Hooks
- Scripts
- Creative briefs
- Testing hypotheses
Experience using:
- CapCut
- Photoshop or similar design tools
- Video editing platforms
Strong understanding of performance metrics, including:
- Thumbstop Rate
- Hold Rate
- CTR
- CPC
- CVR
- CPA
Experience analyzing creative performance and identifying winning patterns
Ability to develop and execute structured creative testing programs

Nice to Have:

Experience with Shopify brands
Experience in:
- CPG
- Food & Beverage
- Outdoor
- Lifestyle
- Consumer Products
Copywriting experience
Creator management experience
Experience working with DTC brands
Experience collaborating directly with performance marketing teams
Familiarity with Andromeda and GEM ecosystems
Experience producing content in-house

Benefits & Perks:

Home office
Competitive compensation based on experience
Career plans to allow for extensive growth in the company
International Projects
Oowlish English Program (Technical and Conversational)
Oowlish Fitness with Total Pass
Games and Competitions

About Remote

Talent is everywhere — and opportunity should be too. Remote’s mission is to create opportunity everywhere, empowering businesses to hire, manage, and pay the best talent, while allowing individuals to connect with the companies and roles that best suit their skills.