About the role
Intro description:
Legalist is a tech-enabled alternative asset manager that uses proprietary data-driven origination to invest in uncorrelated legal and government-payment assets. Founded out of Y Combinator in 2016, Legalist manages over $1.7 billion for endowments, foundations, and family offices.
Summary** **
Legalist is looking for a hands-on marketing leader to own our marketing function end-to-end. You will be responsible for elevating our brand through thoughtful content, marketing materials, public relations, and digital communications. You will partner closely with leadership to strengthen our market presence, tell the Legalist story, and create compelling materials to help support business development and Legalist’s continued growth.
Our ideal candidate is someone who enjoys both execution and strategy, as you’ll partner with our internal stakeholders, work closely with designers and external partners, oversee all of our content creation and communications, and craft our presentations, newsletters, and marketing assets that represent Legalist. We’re looking for someone who has led marketing functions before who is resourceful and excited to build.
Responsibilities
Marketing Strategy
- Develop and drive an integrated marketing strategy that supports Legalist’s business objectives and growth priorities
- Partner with leadership to pinpoint opportunities for strengthening our market presence and elevating our brand
- Translate business priorities into measurable marketing initiatives spanning brand, content, communications, and digital channels
- Establish our marketing priorities and measure effectiveness of initiatives
Brand & Communications
- Own Legalist’s brand across all external marketing materials and communications
