About the role
At Joy, we believe software can help organize and bring people together in the real world. Digital tools can (and should) bring people closer together—online and offline. Joy fosters real relationships and real communication, helping people plan, organize, share, and remember their important life events. We are applying technology to the age-old wedding industry, streamlining wedding planning and registry through intuitive software that helps make one of the most special times in a person’s life even more joyful. We are looking for a dynamic, data-driven, digital marketer to join our quickly-growing team. This is a critical role within the Marketing team, and you will have a hands-on role in strategy, development, implementation and ongoing management of digital marketing campaigns with the goal of driving efficient growth and engagement for Joy.
Responsibilities Drive the strategy, development and optimization of digital marketing campaigns to efficiently acquire qualified leads. Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend – focus on finding and driving high-quality users. Manage performance metrics (i.e. LTV, CAC, etc.) and budget tracking; share findings cross functionally. Identify, explore, and prioritize new opportunities and strategies for Joy that will assist with scaling our acquisition and growth efforts via digital marketing channels. Demonstrate historical data, industry benchmarks, and past experience to develop models and provide performance projections across digital performance channels. Collaborate cross functionally to intelligently scale acquisition efforts. Manage day-to-day communication with third-party vendors and key partners (e.g. resolve issues, document challenges, create roadmaps, facilitate collaborative brainstorming sessions, etc.). Serve as a digital marketing expert, bringing industry trends, best practices, and first-to-market opportunities for testing to the table that align with business objectives. Partner with platform/vendor partners to implement best practices across paid media tactics. Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior. Ensure campaigns are executed flawlessly with an eye on constant optimization. Lead monitoring and analysis of campaign performance, using performance signals to inform optimization regimen and improve strategy. Compile weekly, monthly and quarterly reports to turn performance marketing data into meaningful insights and help build dashboards for reporting. Optimize spend and CPAs to ensure acquisition goals are met within budget, and then summarize results for a broader audience.
