Sendblue helps businesses integrate iMessage into their CRM to close more deals, faster. We are the first, largest, and fastest growing provider in an industry we created.
We’re hiring our first senior marketing leader to partner directly with the CRO and take ownership of how marketing strategy turns into execution, distribution, and measurable business outcomes.
The Role
We’re looking for a Director of Marketing to own and operate Sendblue’s marketing function. This role is responsible for translating business goals into channel priorities, allocating budget, building and executing testing roadmaps, and ensuring marketing efforts drive real revenue impact.
This is a hands-on leadership role. You will set strategy, but you are also expected to execute. You’ll write, build, analyze, manage agencies and editors, and make decisions. This role is not advisory — it is accountable for outcomes.
What You’ll Own
Marketing Strategy & Business Alignment
Partner with the CRO to translate company-level goals into clear marketing strategies and priorities
Define channel-level objectives, testing plans, and execution roadmaps
Act as the owner of marketing direction, sequencing, and focus
Budget Ownership & Decision-Making
Own marketing budget allocation across channels (within an agreed total budget)
Decide how spend is distributed based on performance and priorities
Maintain and execute a marketing testing roadmap
Make decisions with agencies, including the authority to say no to initiatives that do not align with goals
Content & Distribution (YouTube & Meta)
Create or oversee distribution strategy across YouTube, Meta, and Linkedin.
Work directly with editors and contractors to:
Shape content direction and hooks
Improve structure, pacing, and performance
Align content with funnel and conversion goals
Analyze performance and continuously iterate based on engagement and revenue impact
Lifecycle & Email Marketing
Own email marketing strategy for the Sendblue list
Create or oversee
Campaign emails
Product announcements
Lifecycle, activation, and “show up” sequences
Optimize lifecycle programs to improve activation, conversion, and retention
Funnels, Scripts & Marketing Collateral
Create or oversee creation of:
Funnel and landing pages
Messaging frameworks
Video, ad, and content scripts
Sales and channel enablement collateral
Ensure all assets are purpose-built for specific channels and measurable goals
Maintain consistency of messaging across ads, content, lifecycle, and sales touchpoints
Agency & Employee Management
Own relationships with marketing agencies, editors, and contractors
Set clear briefs, expectations, KPIs, and feedback loops
Ensure external partners operate as extensions of the internal team, not drivers of strategy
Analytics, Attribution & Reporting
Roll up performance data across channels into clear, executive-level dashboards
Track progress toward weekly, monthly, and quarterly targets
Ensure marketing data is reliable enough to support budget and prioritization decisions
Surface insights, trends, and recommendations to leadership
Marketing Tech Stack (Preferred Experience)
Familiarity with the following tools is strongly preferred:
