About the role
About Sendblue
Sendblue helps businesses integrate iMessage into their CRM to close more deals, faster. We are the first, largest, and fastest growing provider in an industry we created.
We’re hiring our first senior marketing leader to partner directly with the CRO and take ownership of how marketing strategy turns into execution, distribution, and measurable business outcomes.
The Role
We’re looking for a Director of Marketing to own and operate Sendblue’s marketing function. This role is responsible for translating business goals into channel priorities, allocating budget, building and executing testing roadmaps, and ensuring marketing efforts drive real revenue impact.
This is a hands-on leadership role. You will set strategy, but you are also expected to execute. You’ll write, build, analyze, manage agencies and editors, and make decisions. This role is not advisory — it is accountable for outcomes.
What You’ll Own
Marketing Strategy & Business Alignment
- Partner with the CRO to translate company-level goals into clear marketing strategies and priorities
- Define channel-level objectives, testing plans, and execution roadmaps
- Act as the owner of marketing direction, sequencing, and focus
Budget Ownership & Decision-Making
- Own marketing budget allocation across channels (within an agreed total budget)
- Decide how spend is distributed based on performance and priorities
- Maintain and execute a marketing testing roadmap
- Make decisions with agencies, including the authority to say no to initiatives that do not align with goals
