Sr. Website Experience & CRO Specialist

Compensation Range: $75,000 - $95,000

Compensation Disclaimer: The salary range listed reflects the base pay for this role at Altus Group and is provided where required by local regulations. Actual offers may differ based on experience, market conditions, and other relevant factors. The range does not include additional

compensation such as bonuses, equity,

benefits, or other incentives. Job Summary: The Senior Website Experience Specialist is responsible for managing and optimizing Altus Group's website ecosystem to drive engagement, lead generation, and conversion. This is a hands-on individual contributor role focused on website execution, content publishing, landing page development, website optimization, and digital experience improvements. Working closely with the Director of Demand Generation, this role transforms website priorities into effective digital experiences that enhance customer journeys, support marketing campaigns, and improve business results. Key

Responsibilities: Manage and optimize website pages, user journeys, and digital experiences to improve engagement, lead generation, and conversion across key audience segments. Own day-to-day website operations, including content publishing, page creation, landing page development, website updates, quality assurance, and stakeholder requests. Execute conversion rate optimization (CRO) initiatives, A/B testing programs, and user experience (UX) enhancements in partnership with the Director of Demand Generation. Monitor website performance using Google Analytics 4 (GA4) and other analytics platforms, identifying opportunities to improve content, conversion paths, and overall website effectiveness. Maintain website governance standards by ensuring content is accurate, consistent, on-brand, accessible, SEO-friendly, and aligned with UX best practices. Collaborate with cross-functional teams including Marketing, Product, Design, and external agency partners to deliver website enhancements, resolve technical issues, and support campaign launches. Translate website insights and business priorities into actionable recommendations that improve website performance and customer experience. Key

Requirements: Bachelor's degree in Marketing, Digital Marketing, Communications, Web Design, UX, Business, or a related field, or equivalent practical experience. 4+ years of experience in website management, digital experience, CRO, UX, digital marketing, or a similar hands-on website role. Proven experience managing website content through a CMS, including publishing updates, creating web pages and landing pages, and supporting digital marketing campaigns. Experience leveraging website analytics and performance data to identify opportunities and drive conversion improvements. Experience with CRO initiatives, A/B testing, UX optimization, and website performance enhancement is preferred. Strong knowledge of GA4 and website analytics tools, with the ability to interpret data and translate insights into actionable recommendations. Strong understanding of website optimization, conversion rate optimization (CRO), A/B testing methodologies, UX principles, and digital customer journey best practices. Advanced CMS experience, including content publishing, page management, landing page creation, quality assurance, and website governance. Working knowledge of Figma, including the ability to review designs, wireframes, and digital experience concepts. Ability to manage multiple projects simultaneously, troubleshoot issues effectively, and deliver high-quality work in a fast-paced marketing environment. Unlock your Altus Experience! If you’re looking to advance your career in in an industry that is transitioning for greatness, there’s no better place than Altus Group. Our high trust, high performance culture prioritizes progressive programs that empower you to deliver your greatest performance while promoting collective success where everyone is recognized and connected. We offer boundless opportunities in a rapidly growing global business: mentorship from the best and brightest in CRE, access to our Altus Intelligence Academy, and the chance to work with the best data sets, tools and technology in the industry. What Altus Group offers: Rewarding performance: competitive

compensation, incentive and

bonus plans, and a total rewards package prioritizing mental, physical, and financial well-being. Growth and development: we invest in your professional learning. Our Altus Intelligence Academy offers over 150,000 hours of learning content. Flexible work model: our Activity-Based Work model provides flexibility to align your work location to the needs of the work — use the office for collaboration and remote work for focused tasks. Inclusivity & Accessibility Altus Group is committed to fostering an inclusive work environment where all clients and employees feel welcomed, accepted and valued. We provide an atmosphere free from barriers to promote diversity, equity, and inclusion, and encourage equal opportunities for all employees. We’re seeking candidates with diverse experiences and provide accessible candidate experiences throughout the selection process. If you need accommodation, please contact us at [email protected] or +1 888 692 7487. Use of Artificial Intelligence AI tools may be used to support the initial stages of screening for this role; however, all assessments and final hiring decisions are reviewed and made by an Altus Group hiring professional. Background Checks Please note that as part of our commitment to maintaining a safe and secure workplace, Altus Group may conduct background checks on candidates who receive a conditional offer of employment. These checks may include, but are not limited to, verification of employment history, education credentials, criminal records, credit history (where relevant), and reference checks. The scope and nature of background checks may vary depending on

the role, location, and applicable laws. All background checks will be conducted in compliance with local laws and regulations, and candidates will be informed of any checks required as part of the recruitment process. Other Notes / Application Process We appreciate all applicants; however, only those selected to move forward will be contacted. Thank you for your interest in Altus Group. We work with the most influential Commercial Real Estate firms around the world providing you exposure to some of the most significant CRE and proptech mandates. We offer boundless opportunities in a rapidly growing global business: mentorship from the best and brightest in CRE, access to our Altus Intelligence Academy, and the chance to work with the best data sets, tools and technology in the industry. Maintaining room to make your mark: You'll have the opportunity to make an impact for our clients, our business and yourself. A high performance & high trust environment: You'll have a high level of accountability balanced with our Take What You Need unlimited vacation program. Leaders who are invested in well-being & performance: We'll help you grow your skills and accomplish great things to develop your career. Are you being referred to one of our roles by a current Altus team member? If so, ask your connection at Altus Group about using our Employee Referral process! Altus Group is an equal opportunity employer committed to fostering an inclusive and accessible work environment and does not discriminate on the basis of any legally protected status or characteristic. Altus reasonably accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required by contacting us at [email protected] or 416-641-9500.