About the role
About Tab
Tab is a payments and bookings platform for tourism and hospitality businesses — hotels, hostels, tour operators, dive shops and retreats — across some 40 countries in Latin America, Africa and Asia. We serve markets where the likes of Stripe and PayPal don't operate directly, helping thousands of businesses get paid by travellers from around the world.
We're backed by Y Combinator and run as a deliberately lean team: no agencies, no layers, high ownership.
The role
You'll own lead generation at Tab: generating demand and capturing inbound leads across our key B2B acquisition channels. You'll be the person accountable for how new merchants find us, and you'll have real budget, real autonomy, and a direct line to the numbers.
Paid ads:
- Own targeting and budget allocation across campaigns
- Own creative and landing pages
- Run our current paid channels (Google, Meta) and expand into new ones — ChatGPT, Reddit, TikTok, LinkedIn, and vertical-specific channels for our industries
- Build prospecting and retargeting that works across the full customer journey
Outbound email:
- Own personalisation, copy, creative and cadence
- Manage our sending systems and monitor the associated infrastructure (deliverability, domains, warm-up)
Referrals and partnerships:
- Run our referral programme and ambassador programme
- Develop partnerships that drive customer acquisition
Working with other teams:
You'll collaborate closely across the company on:
- Key messaging, copy and creative guidelines
- The marketing website
- Email leads and personalisation data
