About the role
Reporting to: UK General Manager Location: London / UK hybrid or remote Level: Junior / Early career
About us We are a clinical AI company with a clear mission: using evidence-based clinical AI to make quality mental healthcare accessible to everyone, everywhere. We believe technology can play a meaningful role in improving access to mental healthcare, reducing pressure on overstretched services, and supporting better outcomes for patients - but only when it is built responsibly, grounded in evidence, and designed around the realities of care delivery. Our work in the UK is focused on supporting NHS Talking Therapies and wider mental health services. As a small, ambitious team, we are helping drive real change in how mental healthcare is delivered across the UK.
About
the role We are looking for an ABM & Marketing Executive to help grow our presence across the UK mental health market. This is a junior but high-impact marketing role with a strong focus on account-based marketing, supporting targeted engagement with priority accounts across NHS Talking Therapies and wider mental health services. You will work closely with the UK General Manager to help shape and implement strategies for key accounts, identify the right organisations and stakeholders, and improve how we engage the market. Alongside ABM activity, you will also support broader marketing initiatives across content, campaigns, webinars, events, CRM, and day-to-day execution. This is a hands-on role for someone who wants high autonomy, real responsibility, and the chance to learn fast inside a mission-driven AI company. You should be excited by the opportunity to test ideas, take ownership, and embrace the latest AI marketing tools to help us build a smarter, more modern marketing engine.
What you'll do · Support the planning and delivery of account-based marketing activity across priority UK accounts · Research target organisations, services, and stakeholders to help build account plans, contact lists, and engagement strategies · Help shape, set up, and implement targeted engagement strategies for priority accounts · Coordinate tailored outreach and campaign activity across channels including email, LinkedIn, webinars, events, and follow-up communications · Work closely with the UK General Manager and wider team to ensure account engagement is well organised, relevant, and timely · Support the execution of broader UK marketing campaigns and initiatives · Help create and adapt marketing assets including one-pagers, case studies, email copy, social content, event materials, and presentations · Use the latest AI marketing tools to improve research, content creation, campaign execution, and productivity, while maintaining high standards of quality and accuracy · Maintain CRM and campaign data, support audience segmentation, and help track engagement and performance · Assist with webinars, roundtables, conferences, and other market-facing activity · Contribute to market research, campaign reporting, and day-to-day marketing coordination · Take ownership of projects and deliver them with a high degree of autonomy
